Conference to mark the UEFA 2008 European Championships

Papers for the forthcoming conference to mark the UEFA 2008 European 
Championships have now been confirmed (details are given below). 

In addition to the accepted papers, representatives of UEFA have agreed to 
speak at the event.

The conference will be taking place in Berne, at the Wankdorf Stadium, 
from 15th – 17th May.

Further details of the event can be obtained by contacting either 
Professor Hansruedi Muller at the University of Berne 
([log in to unmask]) or myself ([log in to unmask]).

We look forward to welcoming speakers and guests alike.

Dr Simon Chadwick
Professor of Sport Business Strategy and Marketing
Director - Centre for the International Business of Sport
Coventry University Business School
Priory Street
Coventry 
CV1 5FB
UK
 


Papers accepted

The Impact of the EURO 2008 on Sustainable Business Behaviour – the 
Innsbruck-Tirol example.

The role of marketing communications in promoting football’s mega events – 
front-line evidence from UEFA Euro 2008

How effective is football sponsorship? The cases of World Cup 2006 and 
World Cup 1998 sponsors

Perceptions of international visitors to South Africa on safety and 
security – implications for the 2010 FIFA World Cup

Media impact of major sports events on recall and image of destinations 
using UEFA EURO 2008 as example

National identity and motivations to attend Euro 2004: A comparison of 
English and Dutch fans.

UEFA EURO 2008 - Evaluation and Impacts on the Sustainable Development.

Contracts as rent seeking devices: evidence from German soccer

The Keys to Success in Professional Football - an Analysis of the Squads’ 
Management in the “Big-five” European Leagues.

Football promotion and gender sensitivity – a contradiction? A contents 
analysis of Austria’s promotion of the UEFA 2008 European Championship 
from a gender perspective

Economic Valuation of Football Players through a Media Value Model

Building and Managing Professional Football Team Brands: Cases from Major 
League Soccer (MLS)

Economic impact of the UEFA EURO2008 in Switzerland: From ex-ante analysis 
to real measurement and calculation of the effects

Midsummer Nights’ Dreams: A Sceptical Assessment of the World Cups in 
France and Germany

The UEFA EURO 2008 Sustainability Strategy: evaluation and recommendations 
for future major football events 

The Market for the best or most expensive football players (2000-2007)

The Circumstances That Cause English Football Clubs to Go into 
Administration

Sport Branding strategy and internationalisation: a French perception of 
the “Big Four” brands

Running with the Ball: The Motivations and Experiences of Foreign Youth 
Players in the FA Premier Academy League

The Event Life-Cyle Approach – The long marathon from bidding to hosting 
and finally positioning the host nation on the world destination map

The Governance and Regulation of Italian football: a case-study of an 
industry regulatory failure

For the Fans or for the Family? A Study of the Growth of Attendances in 
Norwegian Top Division Football 2000-2007

Education through football: Encouraging Engagement with the Curriculum: An 
Arsenal Education

Sustainable development: practice and potential in the Premier League

Regulating access to sports events on new content platforms

The Forgotten Game? The impact of modernisation on English grass-roots 
football

The never-ended history of the relocation of Atletico de Madrid to the 
proposed 2016 Madrid Olympic stadium

Promoting a Soccer League through “Global Icons” Players: the Case of MLS 
and David Beckham

Game-Management, Context-Effects, and Calibration: The case of yellow 
cards in soccer

The effect of involvement on recognition and recall of sponsorship stimuli

Football consumers: fan profiles and demand behaviour 

The growing complexity of football marketing

New Media Challenges Facing Football in the 21st Century 

The network of value captures: creating competitive advantage in 
professional football management 

Season-Ticket Buyer Motivations and the Success of the Australian A-League

Co-branding in the spotlight of sport and media – A case study analysis of 
Schalke 04 TV

How League Design can Influence the Success of a League

A Training Camp for the German National Football Team on La Réunion: A 
Feasibility Study for its possible Impact on local Tourism

Football Reporting: Communicating Social Responsibility

Danish Popular Football and Societal Change

Sport&EU, The Association for the Study of Sport and the European Union can be found at
http://www.sportandeu.com