Dear colleagues,
The Central de Diseņo de Matadero Madrid, the Madrid City Council, the
Madrid Designers' Association (DIMAD), the Universidad Europea de Madrid
(UEM) and Premsela, Dutch platform for design and fashion have organized for
the Month of Dutch Design a broad program activities centred on design in
the Netherlands.
The exhibition "Binnen/Buiten-in the street just like at home" presents a
broad overview of product design for urban habitat and equipment.
The exhibition rounds up its didactic approach by developing conferences and
workshops targeted at both professional people and students in the field of
architecture and design, with the aim to foster a critical attitude in the
field of design and to propose solutions that contribute to improve quality
of life in our closest surroundings.
The workshops will be co-led by Dutch and Spanish professionals (professors
at the Universidad Europea of Madrid and partner-designers from DIMAD). The
fact that Dutch designers will be working to solve problems of urban
habitability will help design specialists in Madrid to exchange experiences
and propose solutions.
The guiding principle in all the workshops is designing for and with people,
taking the Universal Design principles as their philosophical approach.
The workshops cover five specific design topics (interior design, street
furniture, public space design, graphic design and interactive system design
for heritage diffusion) and will be held during five consecutive weekends,
from 27th March to 25th May.
These workshops have been made possible thanks to the cooperation, both
financial and organisational, of Premsela, Dutch platform for design and
fashion.
*The conferences are open to the public.
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