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CALL FOR CHAPTERS
"Comparison-Shopping Services and Agent Designs"
A book edited by Yun Wan, University of Houston, Victoria
Book Site: http://www2.uhv.edu/wany/book.htm
Introduction
This book tries to provide a comprehensive coverage of existing research
on comparison-shopping services and the comparison-shopping agent
design. The topics include but are not limited to: Business Models
related to Comparison-Shopping, the Vendor Strategy of participating in
Comparison-Shopping, Consumer Behavior when using Comparison-Shopping
Services, and Technical Design and Sophistication of the Services, etc.
Objective of the Book
This book aims at providing:
a) A summary of existing research on comparison shopping, and
b) A cross-discipline overview and references for researchers and
practitioners interested in this field
Studies on comparison-shopping have been conducted from marketing,
psychology, economics, Electronic Commerce, Human Computer Interaction,
and Intelligent Agents, etc. It is beneficial to compare these findings
and research models from different perspectives, synthesize them and
boost the research in this field to a higher level. This book aims to
lead the effort in this direction.
Target Audience
This book is targeting both academic researchers and industry
practitioners. It is especially useful for those who seek an overview
and reference to the field; and those specializing in the discipline of
Comparison-Shopping and its cross-disciplinary implications. Managers in
Electronic Commerce would also find this book useful in terms of getting
a broad view of searching engine marketing beyond Search Engine
Optimization.
Comparison-shopping service is already an established part of existing
electronic commerce. Its business model and practices are becoming an
important part of ecommerce research. This book will provide an
introduction for interested audience from different disciplines.
Recommended Topics
Since this book is written for general audience including both academia
and industry, the topics of this book covers four tracks: a business
track addressing the various business model of comparison-shopping; a
consumer behavior track covers the research on how consumers using
comparison-shopping services, and a technical track covers the design of
comparison-shopping services from bottom-up. Research on policy and
legal issues of comparison-shopping are included as the fourth track.
1. The Business Issues
* The basic business model of comparison-shopping
* The structure of the comparison-shopping market
* The impact of comparison-shopping on the electronic market
* The vendor strategies in comparison-shopping
* Strategy of service providers in comparison-shopping
* The development of the comparison-shopping market: now and future
* The future of agent-driven electronic commerce
* The methodology on the study of the comparison-shopping market
2. The Consumer Behavior Issues
* How do consumers use comparison-shopping?
* The decision strategy of online shoppers
* The efficiency and effectiveness of comparison-shopping agents in
assisting online shopping
* Critical issues in using comparison-shopping for online shoppers
3. The Service Design and Technical Issues
* The classification of comparison-shopping services
* The deficiency of current service design
* The principle of good design for comparison-shopping services
* The working mechanism of comparison-shopping agents
* The current challenges of agent design
* The impact of component-based software engineering on
comparison-shopping agent design
* The product information standardization for comparison-shopping
services
4. Other important issues related to comparison-shopping, e.g. public
policy and legal issues.
SUBMISSION PROCEDURE
Researchers and practitioners are invited to submit on or before
December 20, 2007, a 2-5 page manuscript proposal clearly explaining the
mission and concerns of the proposed chapter. Authors of accepted
proposals will be notified by January 7, 2008 about the status of their
proposals and sent chapter organizational guidelines. Full chapters are
expected to be submitted by April 5, 2008. All submitted chapters will
be reviewed on a double-blind review basis. The book is scheduled to be
published by IGI Global (formerly Idea Group Inc.), www.igi-global.com,
publisher of the IGI Publishing, Information Science Publishing, IRM
Press, CyberTech Publishing, Information Science Reference, and Medical
Information Science Reference imprints.
Contact Information
Yun Wan
Assistant Professor of Computer Information System
Department of Computer Science
University of Houston, Victoria
14000 University Blvd
Sugar Land, TX 77479
Email: [log in to unmask]
Telephone/Fax: 281-201-4223
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