Apologies for cross posting
Writing for the Web
Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online? Or frustrating, dull and downright annoying? Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.
Better writing for the web also makes your site more visible to people via search engines and their spiders!
This one-day course for museum and archive professionals offers an introduction to writing for the web, with practical exercises and discussion throughout
Course Leaders:
Martin Bazley, ICT4Learning.com, a consultant with over 10 years' experience as an online audience advocate - thinking about websites from the users' point of view
Jon Pratty, Editor of 24 Hour Museum, who has been working in the arts and museums sector for 20 years, and has 15 years experience as a journalist in the online arts sector.
Topics:
1. Why do I need to learn to write for the web? I can write already!
2. Understanding how people use the web
3. Learning to think about who your website is for, what it will it offer them and how they will use it
4. Structuring web content and optimising for search engines
5.Tips for engaging your users
6.Writing for specific audiences and also for diverse audiences
Date and time: 21 January 2008, 10.00-4.30
Cost (includes a light lunch):
£50 per person
Venue:
The British Postal Museum & Archive, Freeling House, Phoenix Place, LONDON, WC1X 0DL
Booking information:
Please complete the attached form and return it, with a cheque for £50 payable to Postal Heritage Trust by 9 January 2008 to:
Rhiannon Looseley
Web Officer
The British Postal Museum & Archive
Freeling House
Phoenix Place
LONDON
WC1X 0DL
Please note that places on this course are limited to 15 external delegates in addition to the BPMA staff who will be attending. Places will be allocated on a first-come-first-served basis.
Enquiries:
If you have any questions about the training, please feel free to contact me either by telephone on 020 7239 2588 or by email [log in to unmask]
------------------------------------------------------------------------------
Rhiannon Looseley
Web Officer
Tel: 020 7239 2588
Fax: 020 7239 2576
[log in to unmask] <mailto:[log in to unmask]>
The British Postal Museum & Archive (BPMA)
Freeling House, Phoenix Place, London WC1X 0DL
www.postalheritage.org.uk <http://www.postalheritage.org.uk/>
British postal communications helped to shape the modern world. The British Postal Museum & Archive illuminates the lives of people in the Post Office, the messages carried by Royal Mail, the history we all share. Our history through the post.
The BPMA is the public identity of the Postal Heritage Trust.
Registered as a charity in England and Wales.
Registered Charity Number 1102360
Company Number 4896056
**************************************************
For mcg information and to manage your subscription to the list, visit the website at http://www.museumscomputergroup.org.uk
**************************************************
|