Hi all,
I thought the list would be interested to learn of new features to be rolled
out as part of IngentaConnect's latest release. A quick summary follows; the
full text of our recent press release is below, and a social media version
of this announcement (complete with examples, explanations, illustrations
etc) is available on our blog at:
http://allmyeye.blogspot.com/2007/11/social-media-news-release.html
Key new features for IngentaConnect 2.7 include:
- "more like this" article recommendations based on the current user's
behaviour, rather than just on the article at which they are currently
looking. Most scholarly research sites calculate recommendations on the
basis of "users who looked at this article also looked at these articles".
Our partner, Baynote, offers more sophisticated recommendations on the basis
that "users /like you/ also looked at these articles".
- one-click "Buy now" purchasing to simplify our pay-per-view/document
delivery transactions
The release also covers CrossRef forward linking, LOCKSS and Portico
compliance - and compliance with COUNTER 2, for which we are currently being
audited.
Please do get in touch with me, or IngentaConnect's Product Development
Manager Kirsty Meddings ([log in to unmask]) if you have any
questions. We'll also be at Online (stand 404) if you would like further
information or a demo.
All the best,
Charlie.
_______________________________
Charlie Rapple
Group Marketing Manager
Publishing Technology plc
T +44 1865 397860
[log in to unmask]
_______________________________
INGENTA AHEAD OF THE CURVE WITH LATEST RELEASE
/One-click purchasing, behavioural recommendations/
http://allmyeye.blogspot.com/2007/11/social-media-news-release.html
Ingenta, the technology provider which connects the publishing and
information industries, recently announced the latest release of its
flagship web platform, IngentaConnect. The release incorporates a number of
new features which have been developed in response to user feedback and
evolving technologies.
Firstly, a new partnership with content guidance pioneer Baynote will see
IngentaConnect providing “more like this” article recommendations based on
both the current context but also, more unusually in scholarly publishing,
the user’s previous behaviour. Articles reviewed or acquired by users with
similar interests and behaviour will be recommended for consideration and
potential purchase.
This development underlines Ingenta’s commitment to behavioural tracking and
targetting as a more sophisticated means to deliver content to its users;
during the last year, the company has also built a relationship with
behavioural advertising network Tacoda to increase the efficacy of its
online advertising services.
In addition, the site’s pay-per-view and document delivery experience has
been simplified with a new “Buy now” purchasing option enabling users to
purchase documents with one click, instead of adding them to a shopping cart
and completing a full checkout process. “Buy now” purchases will be charged
to the user’s default credit card or to an authorised payment account.
“Sites like IngentaConnect are seeing significant growth in usage from
non-traditional sources, for example, individual users coming directly to
our site from Google. And buying habits have changed as users have become
more confident in their internet usage,” explains Ingenta Product
Development Manager Kirsty Meddings. “We decided to capitalise on the
increasing demand for single-article transactions, and to increase purchase
probability, by making our purchasing process quicker and more intuitive,
and by instituting the kinds of features familiar to users from sites like
Amazon and eBay.”
Ingenta’s feature-driven, iterative development process sees regular
platform releases, every 6 to 8 weeks, to ensure that new functionality is
made available as quickly as possible. Other additions within the last few
months include integration with CrossRef’s forward linking service, as well
as LOCKSS and Portico compliance; the site is also in the process of being
audited for adherence to the second release of the COUNTER code of practice.
IngentaConnect provides over 25,000 libraries with access to over 10,000
electronic journal, book and monograph titles and over 20,000 fax- and
Ariel-delivered publications. Its proprietary content enhancement software
adds state-of-the-art functionality to PDF articles, while the intuitive web
interface provides users with a range of interactive features to support
effective online research. The site receives over 10 million page views each
month from over 5 million unique users, and enables users to view full text
via subscription and through a variety of different payment models such as
library payment accounts, individual subscription sales and article
pay-per-view access.
Please visit the Ingenta stand (404) during Online Information if you would
like to talk more about IngentaConnect’s latest features and plans for the
future.
ENDS
For more information, please contact:
Charlie Rapple
Ingenta, a division of Publishing Technology
Tel: +44 1865 397860
Email: [log in to unmask]
MSN: [log in to unmask]
AIM: Rappleland
About Ingenta
www.ingenta.com
Ingenta is the global market leader in online management and distribution of
publications, allowing publishers to focus on their core business by
outsourcing their online publishing requirements. Ingenta’s key competences
include website design and development, data conversion and enhancement,
secure online hosting, access & authentication and content discoverability
management. Flagship web platform IngentaConnect provides 250 research
publishers and societies with a ready-made audience (of over 20,000
libraries) for their publications. For libraries and information
professionals, the site offers comprehensive collection management and
document delivery options for over 30,000 publications. Ingenta also
develops and maintains discrete publication websites, and delivers a range
of complementary technology services including Information Commerce
Software, which provides flexible infrastructure and tools to enable
publishers to repackage, bundle or price content online at the click of a
button.
In 2007, Ingenta merged with VISTA International to form Publishing
Technology plc, the largest provider of publishing software solutions. The
company is listed on the AIM market of the London Stock Exchange and has
offices in Europe and North America.
Keep up to date with Ingenta's news:
http://allmyeye.blogspot.com/feeds/posts/default
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