Apologies for cross posting.
ScHARR Information Resources are pleased to announce that the NLH are
funding FOLIO 'Promoting and Marketing Library and Information Services'
(ProMISe) Course to begin on Monday 7 January 2008 (this is a re-run of the
course which originally took place in June-July 2006). We are currently
collecting registrations; so if you would like to take part in this course,
please follow the instructions below. Please note that there are 45 places
available on a “first come, first served” basis, any additional
registrations will be put on a waiting list and will be contacted should
anyone withdraw their registration.
Information about the course:
'Promoting and Marketing Library and Information Services' (ProMISe)
Monday 7 January – Friday 29 February 2008
Course aim...
The ProMISe course aims to help participants gain an understanding and
appreciation for the value and importance of marketing and promotion in any
type of library or information service.
Course objectives...
By the end of the ProMISe course participants will be able to:
• Understand the process of marketing as it specifically relates to library
and information services.
• Identify considerations when selecting specific marketing or promotion
methods for use within their own library or information context.
• Identify and evaluate approaches that might prove successful within the
context of a local Libraries Awareness Week.
• Describe the main considerations when planning and implementing a
marketing strategy.
• Engage with fellow participants in discussing issues connected with the
marketing and promotion of information services.
Places are available to any information professional who serves staff
working in the UK NHS. The course will be run over a period of ten weeks
(eight taught weeks and two weeks for completion of a portfolio). Course
materials are delivered by email, Web pages and PowerPoint and participants
should expect to spend about 2-4 hours a week on course related activities
over the duration of a course. Further details of the FOLIO programme are
available at: http://cpdfolio.pbwiki.com/.
Instructions to register for a place on the ProMISe Course:
There are three ways to join the ProMISe course. They are all managed
through the E-FOLIO Jiscmail list:
Method 1: Via the E-FOLIO List Homepage.
(http://www.jiscmail.ac.uk/lists/e-folio.html)
From the list homepage http://www.jiscmail.ac.uk/lists/e-folio.html follow
the third bullet point link "Join or leave the list (or change settings)".
Fill in your email address, name, and click on the 'Join...' button. Leave
all other settings on the default settings.
Method 2: Via Email.
Send the command: SUBSCRIBE e-folio <forename surname>
To either: [log in to unmask] or [log in to unmask]
Subject: The subject is ignored by LISTSERV, so can be left blank.
Message: Ideally, all that should be present in the Message body is the
command SUBSCRIBE folio <forename surname>.
Note: Your email address is automatically taken from your email, as is your
name if present.
Example: SUBSCRIBE folio Joe Bloggs
Method 3: Via the Jiscmail Subscriber's Corner facility.
Subscriber's Corner is a powerful tool for managing your subscriptions.
Though detailed to use at first but, once you get used to it, is much more
flexible than other methods.
From http://www.jiscmail.ac.uk select "Subscriber's Corner" from the QUICK
LINKS listing on the left-hand side.
When you are in Subscriber's Corner - On the left-hand navigation bar, type
in "e-folio" in the 'Narrow selection' field. Change 'Show' to "All lists"
and then click on Submit.
You should then see a table containing the "e-folio" list. Tick the box to
the left of folio, at the bottom of the table change the drop down list box
to "Subscribe" and click on 'Submit changes'. [DO NOT select the FOLIO list
which is for another course entirely].
NOTE: Once you have submitted your request to join via any of these three
methods you will have registered a booking for the course. Please only join
if you are seriously considering undertaking the course. If your
circumstances change in the meantime please unsubscribe at your earliest
opportunity to free up a place for another person.
If you have any queries about the above, please contact us at:
[log in to unmask] and we will be happy to help.
Many thanks and we look forward to seeing you on the course!
Anthea Sutton on behalf of the FOLIO Team.
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