Urban Screens Manchester

It’s about content!

Conference 11-12 Oct
Art & Events 11-14 Oct

Focus Session 3 on day 1 of the conference will examine the profitability of
urban screens and the production of non-commercial content and asks: What is
the real ratio of production costs of artistic content and payment? Which
economy models sustain a non-commercial use of the screens?

Focus Session 3: Towards a New Economy of Urban Screens, Cornerhouse

The session will be moderated by Glenn Harding (AUS), managing director of
Circus, an urban media consultancy and production company managing the
multimedia, online and broadcast systems and developing and commissioning
original screen content for Melbourne’s Federation Square which houses
numerous non-commercial LED screens. Melbourne will be hosting the next
Urban Screens conference in October 2008. www.fedsquare.com

Jason DaPonte (UK) is Executive Producer for bbc.co.uk and is leading a
change programme across the BBC’s online producers called “Ensuring
Excellence,” focussing on how editorial standards and guidelines need to be
adapted to the rapidly changing environment that is digital media. 

Mark Bennett (USA) is senior manager for In-Store Digital Marketing and
Media at Target’s Corporate Media Center in Minneapolis, Minnesota. Mark
leads strategy and creative execution for Target’s production teams.
Target’s work has been at the forefront of ways to explore unique commercial
branding opportunities. www.target.com
 
Kristin Gray (USA) is the Director of Victory Media Network® at Victory Park
in Dallas, Texas. Kristin seeks out a mix of relevant and engaging content
underwritten by exclusive corporate partners who have the opportunity to
advertise and market in a unique and captivating manner. A track system
engineered specifically for the project allows screens to move horizontally
along the entire length of a major public plaza creating complex and
sophisticated spatial interactions and providing an immersive public art
environment. www.victorymedianetwork.com

Mike Gibbons (UK) has spent the last five years building the Big Screens in
the UK for the BBC as part of the partnerships with towns & cities. He
recently became Head of Live Sites and UK Coordination for London 2012 and
will lead the development of the Live Sites network to make the London
Olympics part of everyone's life. He asks what are the social messages about
the use of public spaces for major events and what can we learn from public
reaction? www.london2012.com


As part of the Urban Screens Art & Events Programme, Jenny Holzer’s
Televised Texts will randomly intersperse the programmes on all three
screens in Manchester city centre. Holzer adopts the form and language of
commercial messages to disrupt communication, presenting kamikaze texts that
are designed to stimulate thought and inspire a critical attitude in an
often passive audience. Televised Texts are designed to appear anonymously
and spontaneously.

Register your interest at www.manchesterurbanscreens.org.uk

Urban Screens Manchester has been curated by Dr Susanne Jaschko.
Urban Screens Manchester has been supported by Cornerhouse and BBC.
It has been funded by Arts Council England, Manchester City Council,
Marketing Manchester. 
With support from MDDA and Manchester Knowledge Capital.