We've used them for the Hub site "Exploring 20th Century London", I'll see if there's any information on how effective it's been that I could pass on.
cheers, Mia
>
Mia Ridge
Database Developer, Museum Systems Team
Museum of London Group
46 Eagle Wharf Road
London. N1 7ED
Tel: 020 7410 2205
Fax: 020 7600 1058
Email: [log in to unmask]
www.museumoflondon.org.uk
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-----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]]On Behalf Of
> Fiona Romeo
> Sent: 11 October 2007 10:38
> To: [log in to unmask]
> Subject: Google AdWords
>
>
> Hello, how many of you are using - or have experimented with
> - Google AdWords? I noticed the British Museum's AdWords and
> banner campaign for its 'The First Emperor: China's
> Terracotta Army' exhibition and I'm wondering how successful
> such campaigns are? And how the success can be compared to
> more traditional methods, e.g. print marketing?
>
> (We ran a very limited Google AdWords trial for our new
> planetarium last month, and our cost per click was £0.03 for
> the keywords 'Greenwich Planetarium' and 'London Planetarium'.)
>
> Fiona
>
>
> Fiona Romeo
> Head of Digital Media
> National Maritime Museum - Sea, ships, time and the stars
>
> Tel: 020 8312 6740
> Email: [log in to unmask]
>
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