Hello, how many of you are using - or have experimented with - Google AdWords? I noticed the British Museum's AdWords and banner campaign for its 'The First Emperor: China's Terracotta Army' exhibition and I'm wondering how successful such campaigns are? And how the success can be compared to more traditional methods, e.g. print marketing?
(We ran a very limited Google AdWords trial for our new planetarium last month, and our cost per click was £0.03 for the keywords 'Greenwich Planetarium' and 'London Planetarium'.)
Fiona
Fiona Romeo
Head of Digital Media
National Maritime Museum - Sea, ships, time and the stars
Tel: 020 8312 6740
Email: [log in to unmask]
Any opinions expressed in this email are those of the individual and not necessarily those of the National Maritime Museum or Royal Observatory Greenwich. This email and any files transmitted with it, including replies and forwarded copies (which may contain alterations) subsequently transmitted from the National Maritime Museum or Royal Observatory Greenwich, are confidential and solely for the use of the intended recipient. If you are not the intended recipient or the person responsible for delivering to the intended recipient, be advised that you have received this email in error and that any use is strictly prohibited. If you have received this email in error please notify the IT Manager by telephone on +44 (0) 208 3126677 or via email to [log in to unmask], including a copy of this message. Please then delete this email and destroy any copies of it.
_____________________________________________________________________
This e-mail has been scanned for viruses by Verizon Business Internet Managed Scanning Services - powered by MessageLabs. For further information visit http://www.verizonbusiness.com/uk
**************************************************
For mcg information and to manage your subscription to the list, visit the website at http://www.museumscomputergroup.org.uk
**************************************************
|