A couple of interesting recent articles in JCASP and CWF from Norway have
done a similar analysis of how the entire discourse of (Norwegian)
newspapers has shifted rightwards (see refs and abstracts below). Nice to
see a more societal level of analysis in CP - I'm sure similar / more
marked trends would be found here.
Ideology and power: the influence of current neo-liberalism in society (p
313-327) J Comm and App Soc Psy: Volume 17, Issue 4, (July/August 2007)
Hilde Eileen Nafstad, Rolv Mikkel Blakar, Erik Carlquist, Joshua Marvle
Phelps, Kim Rand-Hendriksen
Abstract
Understanding power requires analysis of the intra-personal,
interpersonal, inter-group as well as the ideological levels. The present
study demonstrates the importance of the ideological level. A longitudinal
analysis (1984-2005) of media language in Norwegian public discourse
demonstrates how the current globalised capitalist market ideology has
increasingly permeated this long-established Scandinavian welfare state;
individualism increasing at the cost of communal values. The current
hegemonic shift is reflected in that the usage of the Norwegian
equivalents of I/me has increased considerably whereas we/us has been
stable. Usage of words such as solidarity, common/communal/shared, welfare
society, duty/obligation and equality has decreased, whereas
right/entitlement, optional and freedom to choose has increased.
COMMUNITY AND CARE WORK IN A WORLD OF CHANGING IDEOLOGIES
Authors: Hilde Eileen Nafstad; Erik Carlquist; Rolv Mikkel Blakar (Show
Biographies)
DOI: 10.1080/13668800701456302
Publication Frequency: 4 issues per year
Community, Work & Family, Volume 10, Issue 3 August 2007 , pages 329 - 340
Abstract
Seymour B. Sarason, one of the founders of community psychology, has
stated the need for developing barometers of community changes. The
authors present a methodology for identifying societal ideologies,
ideological shifts and power relations as reflected by the language of
public discourse. As a case study, systematic analyses of changes in the
Norwegian language over the last two decades are presented. It is
demonstrated how Norwegian society has been gradually transformed from a
traditional Scandinavian welfare society towards the values and ideals of
neo-liberalist market ideology: for instance, language reflects and
supports competitive practices increasingly being applied to public
service provision. Another example is that the public discourse of
individual rights has gradually been overshadowing the discourse of
community duties and obligations. On the other hand, the analyses also
reveal counter-ideologies, reflected, for example, in the launching of new
words and expressions critical to neo-liberalist ideology.
> Nice bit of content analysis, Craig, but is the really worrying thing that
> newspapers in our society do not 'contain news' but instead serve the
> interests of drugs companies or that they are means through which the
> wider oppressive economic system is reproduced? It is 30 years ago now
> since Althusser, trying to explain how labour power is reproduced through
> 'ideological state apparatuses' wrote: "each of them contributes towards
> this single result in the way proper to it ... The communications
> apparatus by cramming every 'citizen' with daily doses of nationalism,
> chauvinism, liberalism, moralism, etc. by means of the press, the radio
> and television"
> David
>
> ________________________________
>
> From: The UK Community Psychology Discussion List on behalf of Craig
> Newnes
> Sent: Tue 9/4/2007 23:00
> To: [log in to unmask]
> Subject: Re: Yesterday's Guardian
>
>
>
> Any on the list that still think that newspapers contain news might like
> to
> glance at Monday's Guardian. The first 16 pages have 8 + 2/3 pp of ads and
> 3
> + 1/2 pp of photos. Various so called stories then tell us that there is a
> gene for making people taller, working hard at school is good for
> "anti-social behaviour" - a tautology where I come from, school lunches
> are
> healthier than lunch boxes, the EEC is being asked (lobbied) to allow
> anti-cancer drugs on the NHS, blood pressure pills increase longevity and
> drug firms are being sued by an "HIV" couple. So, that's 3/4 of available
> space filled by pics and ads and 1/4 of the remaining are drug company
> press
> releases. I rest my case. AND the sudoko is now too easy for words.
> Craig
>
>
> --
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