Centre for Culture and Media at Edge Hill University with the Association
for Research in Popular Fictions at John Moores University
Call For Papers
ARE YOU BUYING WHAT WE’RE SELLING?
Dean Walters Building- John Moores University, Liverpool 27th October 2007
Abstracts of 250 words invited by 30th September 2007
Advertising is changing and the tried and tested approaches are no longer
as effective as they once were. Some commentators have suggested that
declining revenues and the threat of digital media coupled with the
undermining of an easily identified structured audience will signal the
death of advertising as we know it. Will consumer culture continue to
dominate and how will the changes in advertising allow consumers to mediate
lifestyles and style cultures choices? This colloquium seeks to explore and
discuss some of the contemporary debates about the future of advertising.
We are seeking papers from academics and postgraduates on:
Technology and Advertising
Advertising narratives
History of advertising
Celebrity endorsement
Coherent consumer?
Advertising to the ipod generation
No copy culture
Teaching advertising histories
Abstracts should be sent to Michelle Gledhill at:
[log in to unmask]
OR
Michelle Gledhill
Media Department
Edge Hill University
St Helen’s Road
Ormskirk
Lancashire
L39 4QP
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