Centre for Culture & Media, Edge Hill University, with the Association for Research in Popular
Fictions, Liverpool John Moores University
Call For Papers
ARE YOU BUYING WHAT WE?RE SELLING?
Dean Walters Building- John Moores University 27th October 2007
Abstracts of 250 words invited by 31st August 2007
Advertising is changing and the tried and tested approaches are no longer as effective as they
once were. Some commentators have suggested that declining revenues and the threat of digital
media coupled with the undermining of an easily identified structured audience will signal the
death of advertising as we know it. Will consumer culture continue to dominate and how will the
changes in advertising allow consumers to mediate lifestyles and style cultures choices? This
colloquium seeks to explore and discuss some of the contemporary debates about the future of
advertising.
We are seeking papers from academics and postgraduates on:
Technology and Advertising
Advertising narratives
History of advertising
Celebrity endorsement
Coherent consumer?
Advertising to the ipod generation
No copy culture
Teaching advertising histories
Abstracts should be sent to Michelle Gledhill at:
[log in to unmask]
OR
Michelle Gledhill
Senior Lecturer
Media Department
Edge Hill University
St Helen?s Road
Ormskirk
Lancashire
L39 4QP
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