Hi there,
I've just recently joined this list, so bear with me if I bring up resources which may have already made the rounds. First let me say, though, that I'd also be quite interested in seeing the case study mentioned in the previous message.
One of the main sources for information on licensing digital images and revenue I know of in a US context was written by Simon Tanner:
Reproduction charging models and rights policy for digital images in American art museums, 2004 (http://kdcs.kcl.ac.uk/USart.htm)
One of my favorite quotes from this study: "Everyone interviewed wants to recoup costs but almost none claimed to actually achieve or expected to achieve this." If I remember correctly, Simon concludes that if museums would run their licensing operations more like a business, they'd a. know for sure whether they are recouping their cost / creating revenue and b. they'd actually be more likely to recoup their cost / create revenue.
Ken Hamma's article "Public Domain Art in an Age of Easier Mechanical Reproducibility" (http://www.dlib.org/dlib/november05/hamma/11hamma.html) has generated a formidable debate in the US about how all these issues relate back to a museum's mission. It's in this climate and spirit that the Met launched it's Images for Academic Publishing with ARTstor - in essence, a fee-free license model (http://www.artstor.org/info/news/service_iap_announce.jsp). The V&A has already been cited for their efforts along similar lines.
Cheers,
Günter
***
Günter Waibel
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-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Dicken, Jude
Sent: Thursday, July 26, 2007 3:17 AM
To: [log in to unmask]
Subject: Re: E-commerce in Digital Images & Collections Online: Business Evidence
Jon,
Thanks for your response. You mention Debbie Richards and co account 'detailed in a readable account in the last but one MCG newsletter in case study form'. I don't appear to have access to this - do you have a copy you could perhaps email me?
I agree with the points you make and that new technology poses a challenge to existing Picture Libraries - the V&A and its new website vandaimages.co.uk is one recent example I've come across which appears to be taking up this challenge, though I'm sure there are others within the museum/heritage sector.
Thanks,
Jude.
Jude Dicken (Miss)
Curator: Documentation Officer
Manx National Heritage
Kingswood Grove
Douglas, Isle of Man IM1 3LY
Tel: +44(0)1624 648000
Fax: +44(0)1624 648001
Website: www.gov.im/mnh
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Jon Pratty
Sent: 26 July 2007 10:30
To: [log in to unmask]
Subject: Re: E-commerce in Digital Images & Collections Online: Business Evidence
This is a fascinating enquiry. Andy Sawyer's post highlighted the great project that Debbie Richards and co conjured up in Leicester, detailed in a readable account in the last but one MCG newsletter in case study form, as well as that powerpoint Andy linked us to.
However, it's worth pointing out, I think, that we may need to update our expectations and business models about image sale and re-use in the light of the rise in use of image searching facilities by search engines like Google.
Surely Google image search has distorted the economic models we had previously developed to make the case for sale of such digital items online? Also, what influence do socially-minded IPR management systems (or non-management systems) like Creative Commons have on the economics of selling imagery online?
While funders (understandably) expect us to be thinking in terms of developing new business models for cultural activity, web advances move the economic goalposts all the time...
Jon
Jon Pratty
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-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Dicken, Jude
Sent: 26 July 2007 08:57
To: [log in to unmask]
Subject: E-commerce in Digital Images & Collections Online: Business Evidence
Hello,
Is recent evidence available which clearly demonstrates the power of e-commerce in relation to the supply of digital images and other digital resources through web collections online?
Of those museums/heritage organisations which are currently generating income through the online sale of digital resources/prints on demand, have any provided a statement on
- the level/scale of business
- average income generated
Apologies for the general nature of this enquiry but the supply of facts and figures of this kind I think helps build a strong revenue and sustainability argument for any collections online project.
(I'm happy to summarise findings for the list with the permission of
respondents.)
Many thanks,
Jude.
Jude Dicken (Miss)
Curator: Documentation Officer
Manx National Heritage
Kingswood Grove
Douglas, Isle of Man IM1 3LY
Tel: +44(0)1624 648000
Fax: +44(0)1624 648001
Website: www.gov.im/mnh <http://www.gov.im/mnh>
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