INTRODUCTION TO COMPETITIVE INTELLIGENCE
27 September 2007, London
Competitive intelligence (CI) can provide an input into a whole range of decision-making processes. Business information professionals can use CI to deliver noticeable value for their organisations in both private and public sectors.
BENEFITS OF ATTENDING
During the course participants will gain a good overview of the key issues in effective CI provision through formal presentations, group discussion and syndicate exercises.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
· an awareness of state-of-the-art CI
· knowledge of the business frameworks that CI supports
· used the Internet creatively to address specific CI issues
· recognised the importance of non-published sources of CI
· considered legal and ethical issues
WHO SHOULD ATTEND?
Those library and information professionals who wish to understand the boundaries, tools and techniques of CI. It will be particularly relevant to those looking to become more involved with the strategic planning activities within their organisations.
COURSE LEADER
Originally a librarian, Terry Kendrick has been an information and marketing consultant for over 20 years having worked on marketing planning assignments in seventeen different countries.
PROGRAMME
9.15 Registration and coffee
9.45 Welcome and introduction
9.55 Competitive intelligence (CI): state of the art
10.15 Use of information sources in CI
CI and the business models it supports
Using published sources for CI
11.0 Coffee
11.15 Using the internet for CI
Syndicate exercise
1.00 Lunch
1.45 Creative ways to use the internet in CI
Syndicate exercise
3.00 Tea
3.15 Unpublished sources of CI
3.45 A review of software for CI
4.00 Staying within the law and good ethics
4.15 Discussion
4.30 Close
PLACES ARE LIMITED TO: 20
FEES:
CILIP personal members: £200 plus VAT £235.00
CILIP institutional members: £240 plus VAT £282.00
Non members: £280 plus VAT £329.00
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
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To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/mp/Introductioncompetitiveintelligence.htm
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CILIP
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