You may want to look at Caroline Morrow Long, _Spiritual Merchants: Religion, Magic and Commerce_ (University of Tennesee Press, 2001).
Long examines the complex processes that transformed traditional African and European magico-religious practices into an industry that produces products for botanicas and other shops catering to the Afro-Caribbean spiritual communities.
Sabina Magliocco
Professor
Department of Anthropology
California State University
18111 Nordhoff St.
Northridge, CA 91330-8244
---- Original message ----
>Date: Wed, 11 Jul 2007 10:12:25 -0700
>From: Kathryn Evans <[log in to unmask]>
>Subject: Re: [ACADEMIC-STUDY-MAGIC] Help request for bibliography // Topic: Marketing and Religion
>To: [log in to unmask]
>
> Dear Sebastian,
>
> You have only to look at the SASM posting of James
> John Bell also on July 10th to see an aspect of your
> paper in action: religious symbols recruited in the
> service of marketing.
> Kathryn
>
> ----- Original Message -----
> From: Sebastian Alexis Ghelerman
> To: [log in to unmask]
> Sent: Tuesday, July 10, 2007 7:29 PM
> Subject: [ACADEMIC-STUDY-MAGIC] Help request for
> bibliography // Topic: Marketing and Religion
> Hello all,
>
> I`d appreciate it if anyone could give me a hand
> with this topic I am trying to work as an
> anthropological problematic for my doctorate here
> in Argentina.
> The thing is that we, students, donīt have much
> access to bibliography databases that most people
> I think do. We are 3 to 1 with US dollar and 5 to
> 1 if I am not wrong, with UK pounds. That is to
> say, that we canīt afford joining online
> publications while we are students. I am trying to
> apply for a scholarship in my university though I
> must prepare the research project to apply in
> first place. Therefore, along with my hypothesis,
> methodology of work and so on, I must give some
> explicit bibliography which I will be using for
> research next.
>
> My help request for you guys is if you could
> recommend some titles, authors, papers, whatever
> that comes to your minds that I could gather and
> then start looking for in the free web, at least
> the necessary to have a clue in order to search
> deeper when I`ll be doing the doctorate.
>
> The topic is about the relationships between
> marketing strategies and religion through history
> (mainly western soc.). I`m trying to show a
> dialectic point of view in order to avoid
> reductions such as the common use that I have been
> reading so far as "marketing religion". My point
> is to relate the uses of symbols in religion and
> magic practices through history and not only in
> postmodernism.
>
> I hope thatīs enough to guide you
>
> Many thanks in advance
>
>
> Sebastian
>
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