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Audiences: An Introduction to Monitoring and Evaluation
Wednesday 27th June 2007
Swiss Cottage Library, 88 Avenue Road, London NW3 3HA
9.30am to 4.30pm
This course is aimed at anyone involved in, or interesting in improving their techniques of, monitoring and evaluating audiences within museum, libraries, or archives.
Monitoring and evaluating your audience is an essential part of any MLA organisations role. It helps to inform organisations on how effectively they are communicating with their target audience, how diverse their audience is, and help organisation plan for the future and to respond to their audience and future audience needs.
This one day course, delivered by Audiences London will help participants to understand what monitoring and evaluating audiences can bring to their organisations, and look at the different methods that can used for audience monitoring and evaluation.
The day will cover:
* Why collect information from your users and non-users?
* Primary and secondary research, evaluation and consultation: a definition of terms and what sort of information you can collect with each method
* Good practice in collection of information
* Responding to the information collected
* Commissioning research
* Case studies from the MLA sector
Facilitators: Audiences London
A light lunch will be provided.
To book a place on this course you may download a booking form from our website www.mlalondon.org.uk <http://www.mlalondon.org.uk/> . Or request a booking form by contact the Kat Birch on 020 7549 1712, or emailing [log in to unmask]
Cost: £75 for participants from the 33 London Boroughs; £90 for participants from outside of London
Paddy McNulty
Workforce Development Co-ordinator
Direct line: 020 7549 1711
Main line: 020 7549 1700
Fax: 020 7490 5225
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www.mlalondon.org.uk
MLA London,
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53-56 Great Sutton Street,
London EC1V 0DG
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MLA London is the strategic regional development agency for museums, libraries and archives in London. We are part of the MLA Partnership. For further information please visit the website at www.mlalondon.org.uk
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