So focus on brand in a similar way that is emerging for environmentally
sustainable businesses.
We just need to be very sure what qualities a brand should have to
provide service to academia in the information environment domain. e.g.
sufficiently precise open/ federated search and harvest APIs, deposit
API, preservation workflow...?
Howard
Peter Crowther wrote:
>> From: Howard Noble
>> Quite, but two types of cats: researchers depositing materials and
>> software engineering projects developing web2.0 communities.
>>
>
> I'm not sure the second cat species has been correctly identified. I
> don't think software engineering is the issue; social engineering is the
> big problem. The sites are set up and run for a reason: profit. If it
> can be shown that co-operation in some aspects is beneficial to the
> companies' profits, the companies will co-operate in those aspects. For
> example, it's interesting to watch OpenID take-up - a simple grass roots
> authentication system that potentially benefits the companies concerned
> by providing (limited) troll identification and hence management,
> keeping the sites marginally more friendly than they would otherwise be.
>
> - Peter
>
>
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