(apologies for cross posting)
Dear Colleagues
New title from Intellect!
Switching to Digital Television: UK Public Policy and the Market
By Michael Starks
This timely title explores the decision to permanently switch from analogue terrestrial to digital
television in the UK as part of a trend across all the technologically advanced nations of the world.
Digital television was launched in the UK in 1998, and will change to digital sometime over the
next four years. ‘Switching to Digital Television’ shows how, for success, public policy needs to
work in conjunction with both competitive market forces and with organised broadcasting industry
collaboration.
Michael Starks is an associate of the programme in comparative media law and policy at Oxford
University. He is the former manager of the UK Digital TV Project and directed much of the BBC's
work on digital television.
‘Michael Starks brilliantly describes the complex mix of Government and industry responses to
technological change which have led to the digital switchover process in the UK .‘ (Barry Cox,
Chairman of Digital UK)
9781841501727 / £19.95 / Available Now!
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