Supporting Strategy- Art or Science? The practitioner view
Hosted by: Supporting Strategy - A research group, based at Warwick
Business School,
*OR & Strategy* Special Interest Group of the UK OR Society
Thursday 14 June 2007
10:00 - 16:30
Strategic decisions, such as launching a new product or choosing
between sites for a new building programme are characterised by their
difficulty to reverse since they often have enduring consequences. How
do managers support their strategic decision making processes? One view
is that frameworks, methods and models (including OR approaches) can
contribute by helping managers to understand the nature of the strategic
issues they face and to have confidence that decisions made have been
supported by appropriate analysis of knowledge, information and data.
Another view is that strategy is much more an art than a science, and
that such approaches and analysis hinder rather than help the strategic
development process.
If this topic is of interest to you then we invite you to attend a
one-day workshop focusing on the practice of supporting strategy within
organisations. Our speakers are all practitioners who will share their
experiences of supporting strategic development and decision making
within their organisations; they include:
Waqas Butt, Head of Strategic Planning, The Cooperative Group
John Hough, Corporate Development Executive, Rolls Royce
Ruth Kaufmann, Head of OR, Strategy & Change, Export Credits Guarantee
Dept
Dennis Sherwood, The Silver Bullet Machine Manufacturing Company
Richard Wheeler, Strategy Development Manager, State Street Corp
There is no charge for attending the workshop since the associated
costs have been covered by a research grant from Warwick Business
School. Refreshments, including lunch, will be provided, as will any
relevant documentation.
If you wish to attend the workshop, please contact Sue Shaw at
[log in to unmask] If you have any queries, please contact Frances
O*Brien at Frances.O*[log in to unmask]
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Frances O'Brien FORS
Associate Professor
Director, BSc International Business
ORIS Group
Warwick Business School
University of Warwick
Coventry, CV4 7AL, UK
Telephone +44 (0)2476 522095
Fax +44 (0)2476 524539
Book - Supporting strategy:
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470057173.html
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