New book of interest to communications scholars.
Apologies for any cross posting.
CYBERSEMIOTICS
Why Information Is Not Enough
Søren Brier
A growing field of inquiry, biosemiotics is a theory of cognition and
communication that unites the living and the cultural world. What is
missing from this theory, however, is the unification of the information
and computational realms of the non-living natural and technical world.
Cybersemiotics provides such a framework. By integrating cybernetic
information theory into the unique semiotic framework of C. S. Peirce,
Søren Brier attempts to find a unified conceptual frame work encompassing
the complex area of information, cognition, and communication science. The
integration is performed through Niklas Luhmann’s autopoietic systems
theory of social communication. The link between cybernetics and semiotics
is further an ethological and evolutionary theory of embodiment combined
with Lakoff and Johnson’s ‘philosophy in the flesh.’ This demands the
development of a transdisciplinary philosophy of knowledge: as common
sense as well as it is cultured in the humanities and the sciences. Such
an epistemological and ontological frame work is also developed in the
book.
Cybersemiotics not only builds a bridge between science and culture, but
it also provides at framework encompassing them both. The Cyber-semiotic
framework offers a platform for a new level of global dialogue between
knowledge systems including a view of science that does not compete with
religion but offers the possibility for mutual and fruitful exchange.
Søren Brier is an associate professor in the Philosophy Unit of the
Department for Management, Politics, and Philosophy at the Copenhagen
Business School.
University of Toronto Press
544 pp / 6 x 9 / September 2007
Cloth ISBN 978-0-8020-9220-5 $85.00 (£55.00) - Special 20% Discount Price
$68.00 (£43.50)
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Dr. Paul Cobley
Reader in Communications
London Metropolitan University
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