***apologies for cross-posting***
We have places remaining on the following course:
JOURNAL DEVELOPMENT
12 June, London
OVERVIEW: This course examines development strategies for individual
journals. By providing a solid overview of the publishing world and
considering current and future market trends, it will enable delegates to
position their journal within this context.
PROGRAMME:
* Why develop a journal?
* Publishing trends - what are the issues which concern publishers,
librarians, intermediaries and end-users?
* Market trends and stakeholder analysis
* Development options for different types of journal and for different
stages in a journal's life-cycle
* Scenario planning - what is happening in a journal's world and what
are the possible development areas?
* SWOT analysis and development planning
WHO SHOULD ATTEND: This course is aimed at managing editors/equivalent
editorial personnel with at least 2-3 years' experience of managing
journals. It is not suitable for editorial assistants or senior editorial
managers.
DELEGATE COMMENTS:
'Today has been extremely useful as much from the group and informal
discussions as from the more formal presentations and feedback - lots of
ideas! And nice to get different perspectives.' Caroline Porter, Sage
Publications
'Marvellous.' Richard Foulsham, John Wiley and Sons
For further information or to book visit: www.alpsp.org
<http://www.alpsp.org/> , or email: [log in to unmask]
Amanda Whiting, Training Coordinator, Association of Learned and
Professional
Society Publishers, telephone: 01865 247776
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