Dear Colleague,
** apologies for cross-posting **
Extraordinary Experiences Conference
Bournemouth University, 3 & 4 September 2007
FINAL CALL FOR ABSTRACTS
With abstracts received already from 16 different countries, I invite you to join staff from the universities of Bournemouth and Breda at the Extraordinary Experiences Conference which is taking place in Bournemouth, 3 - 4 September, 2007. With a final deadline for the submission of abstracts of Friday 1 June I am pleased to announce that a number of key note speakers have now confirmed their attendance at this international event. In addition to Professor Nigel Hemmington and Professor Nick Johns from Bournemouth University and Professor Brian Wheeller, Diane Nijs and Koert de Jager from Breda University, I am pleased to confirm that Professor Joe Goldblatt (Temple University, USA) and Professor Conrad Lashley (Nottingham Trent University, UK) will also be in attendance at the conference and will be presenting a series of key note addresses on the theme of Extraordinary Experiences.
Experience management is seen as the way to remain competitive in markets where global competition and internet technology have turned products and services into commodities, bought and sold on price alone. There is also growing research interest in understanding the individual consumer's experience, drawing on behavioural, sociological and ethnographical approaches. This conference aims to explore the implications of these experience perspectives to the management of hospitality, leisure, sport, tourism, retail and events. Abstracts are invited from academics and practitioners which illustrate innovative thinking and practice in such areas as:
* Experience Management as a corporate strategy
* Designing and co-creating memorable experiences
* Casting and performance - the role of staff in experience-creation
* New holistic approaches to quality and satisfaction
* Analysing the elements of the consumer experience
* Stories, dramas, narratives, symbols and meanings
* Experiential marketing - appeals to the senses, emotions and values
* Ethical and sustainability issues
* Research methodologies
* Implications for academic curricula and learning methods.
Presentations using displays, experiences, interactive workshops or other innovative methods would be particularly welcome. If you are interested in participating in this conference please visit http://www,bournemouth.ac.uk/extraordinaryexperiences <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www,bournemouth.ac.uk/extraordinaryexperiences> <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www,bournemouth.ac.uk/extraordinaryexperiences <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www,bournemouth.ac.uk/extraordinaryexperiences> > for further information and for conference registration. You are invited to submit abstracts on any one or more of the above themes. Abstracts should be no more than 500 words with minimum referencing. Please include Name; Affiliation; Contact Details (phone/fax/email). Abstract deadline: 1 June 2007
A selection of contributors will be invited to submit full manuscripts after the conference for inclusion in a special issue of a journal in the field and/or for inclusion in a book to be published by a major international publisher.
I look forward to seeing you in Bournemouth in September!
________________________________________________
Alan Fyall
Head of Research, School of Services Management
& Reader in Tourism Management, International Centre for Tourism & Hospitality Research
Bournemouth University
Talbot Campus
Fern Barrow
Poole
Dorset
BH12 5BB
Tel: 01202 965496
Fax: 01202 965228
Email: [log in to unmask] <mailto:[log in to unmask]>
For research in the School of Services Management visit: www.bournemouth.ac.uk/services-management/research/research_main_page.html <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www.bournemouth.ac.uk/services-management/research/research_main_page.html <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www.bournemouth.ac.uk/services-management/research/research_main_page.html> >
For research in the International Centre for Tourism & Hospitality Research visit: www.bournemouth.ac.uk/services-management/research/icthr <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www.bournemouth.ac.uk/services-management/research/icthr <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www.bournemouth.ac.uk/services-management/research/icthr> >
For forthcoming conferences and events in the School visit: http://www.bournemouth.ac.uk/services-management/news_events_conferences/conferences_events.html <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www.bournemouth.ac.uk/services-management/news_events_conferences/conferences_events.html> <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www.bournemouth.ac.uk/services-management/news_events_conferences/conferences_events.html <https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=https://taw.bournemouth.ac.uk/exchweb/bin/redir.asp?URL=http://www.bournemouth.ac.uk/services-management/news_events_conferences/conferences_events.html> >
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