Dear All,
MDA is doing some work at the moment on the issue of URLs for museum
websites, and particularly those which are under the control of a Local
Authority IT services team.
Specifically, we would like to know about the experiences of museums who
have successfully negotiated a distinct web presence/URL from the Local
Authority website - how did you approach the discussion? Were the IT
services team supportive? How did you make the case that your museum needed
a distinct identity to address your target audiences?
The reason we are interested is that there seems to be considerable
anecdotal evidence that a museum website with a distinct URL and identity
will fare better than one which is based on a Local Authority root URL and
template, but we lack any concerted evidence to make this case. If you would
like to keep your response confidential, please contact me offlist at
[log in to unmask]
Any information we publish on this subject following this inquiry will be
anonymised unless you expressly indicate that you are happy for your museum
to be identified.
Many thanks,
Nick
Nick Poole
Chief Executive
MDA
The Spectrum Building
The Michael Young Centre
Purbeck Road
Cambridge
CB2 2PD
Tel 01223 415 760
www.mda.org.uk
www.collectionslink.org.uk
www.culturalpropertyadvice.gov.uk
MDA (Europe) Ltd. Registered company number 13000565.
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