Marketing courses from ALPSP, summer programme:
Effective Journals Marketing, 17 May, London
This course takes the form of an interactive workshop that will use a
variety of methods, including case studies, to examine some of the hot
topics in the market place and review how to apply marketing techniques to
generate sales and submissions.
Introduction to Journals Marketing, 23 May, London
This course provides an introduction to the changing and challenging role of
promoting journals in today's market. Delegates will learn how to produce a
comprehensive marketing plan that delivers results.
Creating High-Impact Marketing Materials, 5 June, London
This programme will demonstrate how good design and copywriting can help
build brands, develop customer loyalty and generate revenues.
Improving the Usability of Online Services, 6 July (new date), London
This highly practical day will provide non-technical staff with an
introduction to the issues, knowledge and skills they need to design
effective online interfaces.
For further details, including previous delegate feedback, visit:
www.alpsp.org <http://www.alpsp.org/>
Amanda Whiting, Training Coordinator,
Association of Learned and Professional Society Publishers,
email: [log in to unmask], telephone: 01865 247776
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