Hi.
Aquiles Negrete, in Mexico, did some attempt to adapt general consideration
on cognitive psychology (e.g., Sternberg) to this topic. He presented in
PCST 2004 in Barcelona a study exposing two groups of people to stories or
"nude facts" on the same subject, and tests showing storylisteners rembered
better. I am not sure how far he went on this. He published something in
english at http://www.pantaneto.co.uk/issue12/negrete.htm.
A little ad for my friends: the use of storytelling in science education
and popularisation is at the basis of the work of Les Atomes Crochus in
France (http://atomes.crochus.free.fr/): Francine Pellaud, who writes
science stories, is also researchers at the Laboratoire de Didactique et
Epistémologie des Sciences (LDES) at University of Geneve, she might have
something to say on that...
Matteo Merzagora
A 12.25 01/03/2007 +0000, Tracey Mythen a écrit :
>*No, neither have I.*
>:>
>
>Hi everyone,
>
>Does anyone have any "hard core" examples/ideas/evidence of how I can
>approach the concept of "storytelling" (MBA speak: corporate narrative) to
>some really fabulous, but really, really (really) left brain scientists?
>I've found one or two examples but it's still not an "impressive enough
>factbase that supports my hypothesis" (My very right brain sometimes goes
>and visits the far left).
>
>I seem to recall that there's been some research (involving MRI scans?)
>that show how stories light up the brain better than a 100 slide PowerPoint
>presentation?
>
>Any thoughts? (other than: "Save yourself: don't even go there!"
>
>Thank you!
>Tracey
>
>[log in to unmask]
>-----------------
>Q: Have you heard the one about the communication specialist who's making
>scientists into better communicators?
>A: Not yet.
>
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: _ _ o 0 o _ _ :
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