FINDING AND UNDERSTANDING MARKET RESEARCH INFORMATION
17 April 2007, London
For any organisation to thrive it needs to understand the environment within which it operates. Market research can provide information on trends, preferences, attitudes and other factors. The sources of such information are many and varied, often expensive but with care and clear thinking a researcher can unearth or derive useful information within reasonable cost.
BENEFITS OF ATTENDING
Participants attending this course will gain an understanding of just what types of market research information are available and how and where to access them. Throughout the day the emphasis will be on free and relatively inexpensive sources of information.
This is not an Internet course but the Internet will be used to illustrate sources and techniques throughout the day.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
· a clear structure of the types of market research information available
· a finding guide for the key sources
· search strategies for market research information
· creative approaches to unearthing gems
WHO SHOULD ATTEND?
Those library and information staff charged with providing market research information as part of their work. It will be particularly useful for those requiring a structured approach to market research information.
COURSE LEADER: TERRY KENDRICK
Terry has been a strategic marketing planning consultant since 1987 and regularly uses published market research as part of his consultancy activities. He has worldwide experience having undertaken projects in seventeen different countries. Previous to his consultancy role Terry was a reference librarian for ten years.
PROGRAMME
9.15 Registration and coffee
9.45 Welcome and introduction
9.55 An overview of available worldwide market research information
10.30 The major market research publishers: how to identify and evaluate them
11.15 Coffee
11.30 Governments as a source of market research information
12.45 Lunch
1. 30 Trade, professional and other organisations as a source of market research information
2.00 Using press cuttings to get an overview of a market
3.00 Tea
3.15 Bringing it all together - a market research exercise: search strategy and sources
4.15 Discussion and tips for success
4.30 Close
FEES:
CILIP personal members: £280 plus VAT £329.00
CILIP institutional members: £335 plus VAT £393.63
Non members: £390 plus VAT £458.25
PLACES ARE LIMITED TO: 10
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/libinfo/findingmarketinformation.htm
(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)
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CILIP
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