VENTURING OUT OF THE LIBRARY: MANAGING PUBLIC LIBRARY OUTREACH
18 & 19 April 2007, London
For a number of reasons potential public library users will not always make the first move in the relationship between a library and its community. Although some groups are natural users, others do not feel the library is for them or they simply just do not make the connection between what the library has to offer and where they are trying to go in their lives. A simple advertising campaign is unlikely to be effective in this case.
BENEFITS OF ATTENDING
In order to attract those who are not natural library users, a library must demonstrate how it fits in with the user's life. However, outreach is not natural to all library staff and even those committed to such an approach are rarely trained in how to manage the process of taking the library out into specific non-user communities. This course will provide participants with a way of thinking about and managing outreach.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
· gained an understanding of outreach for public libraries
· a set of tools and techniques to use in outreach
· ideas on how to manage the process
· undertaken a series of practical exercises to highlight key outreach ideas
WHO SHOULD ATTEND?
· Senior managers who are developing outreach services in response to government initiatives
· Those library and information staff who are or anticipate undertaking outreach activities
· Staff looking for a very pro-active element to add to their overall marketing activity
COURSE LEADER: TERRY KENDRICK
Originally a public librarian in Gloucestershire, Northumberland and Norfolk, Terry Kendrick has been an information and marketing consultant for over 20 years having worked on marketing planning assignments in seventeen different countries.
PROGRAMME
Day 1
9.15 Registration & coffee
9.45 Welcome & introductions
10.00 What is outreach? Examples from libraries and other organisations
What makes a good outreach worker?
11.15 Coffee
11.30 What skills are needed for effective outreach?
1.00 Lunch
1.45 Community needs assessment and Community Profiling
3.15 Tea
3.30 Initiating contacts and social awareness
4.30 - Close
Day 2
9.15 Regroup & coffee
9.45 Developing relationships and generating trust
Influencing and consultancy skills
11.15 Coffee
11.30 Outreach: alone, taskforce or in partnership?
1.00 Lunch
1.45 A strategy and action plan for outreach
Monitoring outreach outcomes
3.15 Tea
Community and personal barriers to outreach and how to overcome them
4.30 Close
Please note. This course is very practical and delegates should attend prepared to be involved in a series of practical exercises.
PLACES ARE LIMITED TO: 16
FEES:
CILIP personal members: £380 plus VAT £446.50
CILIP institutional members: £460 plus VAT £540.50
Non members: £530 plus VAT £622.75
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/mp/venturingoutpublic.htm
(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)
BOOKING FORM:
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PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due.
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CILIP reserves the right to alter details or to cancel this event should the need arise.
CILIP has provision for those in wheelchairs. Induction loops are also available.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
Message sent by:
Cara Watson
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE
Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]
Visit our web pages at: www.cilip.org.uk/training
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