Sorry, this notice should have said that the book is also published in
North America by Left Coast Press -
http://www.lcoastpress.com/book.php?id=78
DH
On Tue, 20 Feb 2007 16:44:04 +0000, Dan Hicks (Jiscmail List Moderator)
<[log in to unmask]> wrote:
>Archaeology is a Brand! The meaning of archaeology in contemporary
popular
>culture
>by Cornelius Holtorf, Illustrated by Quentin Drew.
>2007. Oxford: Archaeopress
>£14.99.
>196 pages, illustrated throughout and including flip cartoons.
>
>The rise of public archaeology, the popularity of TV archaeology, and
>widespread stereotypes about the profession of archaeology have changed
>the way archaeologists relate to the public. A socially meaningful
>archaeology needs to take seriously where the popular demand and the
>appeal of archaeology actually lie. Arguably non-archaeologists know
>better what the subject is all about than most of its professionals do.
>
>This is the first full-length study of the meaning of archaeology in
>contemporary popular culture. It is fully illustrated with cartoons by
>Quentin Drew. In popular culture archaeology is associated with
>adventurous fieldwork, criminological clue-hunting, great revelations,
and
>responsible care for threatened resources. The emphasis is on “doing”
>archaeology rather than on its actual results.
>
>Cornelius Holtorf argues in this provocative account of more than two
>years of research that archaeological companies and institutions are not
>in the business of understanding the past but of enhancing people’s lives
>through adventures, mysteries, and revelations and by offering a chance
to
>care. Archaeology may be an academic discipline but even more so it is a
>widely recognized, positively valued and well underpinned brand. As we
can
>expect from Cornelius Holtorf, the book contains not only its share of
>facts and analysis but also more than a few controversial arguments about
>the present and future roles of archaeology in society.
>
>It is unmissable for professional archaeologists working in the heritage
>sector as well as for students of archaeology, anthropology, heritage and
>museum studies, cultural studies, science studies, and related
disciplines.
>
>Dr Cornelius Holtorf is Assistant Professor in Archaeology at the
>University of Lund in Sweden.
>Quentin Drew is a cartoonist as well as Lecturer in Archaeology and
>Director of Foundation Studies at the University of Wales, Lampeter.
>
>Further details: http://www.archaeopress.com/defaultOther.asp
>
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--------------------------
contemp-hist-arch is a list for news and events
in contemporary and historical archaeology, and
for announcements relating to the CHAT conference group.
-------
For email subscription options see:
http://www.jiscmail.ac.uk/archives/contemp-hist-arch.html
-------
For CHAT meetings see:
http://www.bris.ac.uk/archanth/events/chat.html
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