For the information of listmembers, excuse crossposting.
FULL HOUSE: Turning Data into Audiences
The Australia Council for the Arts with the assistance of five State
Ministries around Australia commissioned Roger Tomlinson & Tim Roberts to
revise and update the book "Boxing Clever: Getting the most out of the Box
Office". The ticketing bible was written by Roger Tomlinson and
commissioned by the Arts Council of England in 1993. It was described
as: "A Manual on how to develop the Box Office beyond ticketing and use
Box Office data for marketing".
The new manual FULL HOUSE: Turning Data into Audiences was published in
print in Australia in November 2006 followed by the version commissioned
for New Zealand by Creative New Zealand, in December 2006. Some of the
issues addressed in the new publication include: CRM, privacy and spam
legislation, permission marketing, online marketing and online ticketing.
The ticketing & marketing manual for the arts. FULL HOUSE develops a more
strategic relationship with customers. Rather than just treating the Box
Office as an inconvenient external service. FULL HOUSE puts the customer
first and Box Office centre.
A PDF sample of two chapters is available online at
http://www.artsoz.com.au/FULLHOUSE_Ch1n2.pdf
More information about the manuals and purchase is available online at
http://www.artsoz.com.au/FULLHOUSE.htm
Regards
Tim Roberts
A rts
R esearch &
T icketing
S ervices
AUSTRALIA
[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]
m:- Tim Roberts ARTS Australia 280 Barcom Avenue Paddington NSW 2021
AUSTRALIA
t:- 61 (0)2 9356 3777 m:- 61 (0)419 277 694
e:- [log in to unmask]
w:- http://www.artsoz.com.au
The Australia Council for the Arts with the assistance of Arts Victoria,
WA Department for Culture and the Arts, Arts Queensland, Arts SA and Arts
NT has commissioned Roger Tomlinson and Tim Roberts to revise and update
the book Boxing Clever for Australia.
Boxing Clever originally published by Arts Council England in 1993,
discusses ticketing and its greater potential to facilitate sophisticated
arts marketing.
The new book FULL HOUSE: Turning Data into Audiences will be published in
print in Australia in November 2006 followed by a version commissioned for
New Zealand by Creative New Zealand, in December 2006.
Available for purchase online now
http://www.artsoz.com.au/FULLHOUSE.htm
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