Hi everyone,
I'm writing to let you guys know about an exhibition that our
organization in Brazil, O DNA vai à Escola - DNA Goes to School
(www.odnavaiaescola.org) has produced together with the biggest
cancer hospital (HC) in Sao Paulo and the Sao Paulo subway. We firmed
a collaboration with HC and the SP Subway to produce a series of
poster showing images capable to pass important information on how to
prevent and treat cancer. Our audience is this huge and diverse
population that comes and goes everyday in the subway stations of one
of the biggest cities in the world. Our audience is in a hurry!
Therefore, we wanted to do something that was very visual and capable
to send the message very quickly. The posters can be found either at
http://www.pingado.com/htm/ilustras_expo_cancer.htm
or at one of the several stations of the Sao Paulo subway until June
of 2007.
Marcia Triunfol
Executive Director of DNA Goes to School
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