-----Original Message-----
From: Patient Information Forum secretary
[mailto:[log in to unmask]]
Sent: 05 January 2007 01:43
To: [log in to unmask]
Subject: [PiF aware] w/e 5 Jan 2007
[PiF announcements] Happy New Year to you all, and especially to new PiF
Co-ordinator for Lancashire and the North West - Val Bayliss-Brideaux.
Val is the Forum Co-ordinator for Manchester Health Watchdog - the Patient
and Public Involvement Forum for Manchester Primary Care Trust - and is keen
to work with PiF members in her region. Val's profile is at
http://www.pifonline.org.uk/index.asp?o=2502
Headlines (details below)
1. [Policy] Social Marketing Works! Leaflet for the NHS
2. [Research] 116 Million Consumers Online for Health; Multi-Channel
Marketing Opportunities Surge (US)
3. [Accessibility] Reaching people with cancer from black and minority
ethnic communities
4. [Medicines] Invitation to provide information on user testing of Patient
Information Leaflets (PILs) for medicines
5. [Design/ Medicines] A new code of practice for the design of medicine
packs has been introduced by the Proprietary Association of Great Britain
6. [Policy] Website checks two-day GP target
7. [Research] Welsh source health information online
8. [Design] Food labelling campaign launched
1. [Policy] Social Marketing Works! Leaflet for the NHS
The National Social Marketing Centre Bulletin have published their latest
version of the Social Marketing Works! leaflet, in this case specifically
geared to NHS staff, with a foreword by Fiona Adshead, the Deputy Chief
Medical Officer. The leaflet provides a short introduction to social
marketing, to help clarify what it is, highlight key features, and to
clarify potential misunderstandings. If you would like to order free copies
of this to distribute to your organisation or networks then please contact
Aiden: [log in to unmask] A PDF version is also available our website in the
resources section (www.nsms.org.uk/public/default.aspx?PageID=11)
National Social Marketing Centre Bulletin - December 2006
2. [Research] 116 Million Consumers Online for Health; Multi-Channel
Marketing Opportunities Surge (US)
According to Manhattan Research, 116 million U.S. adults report using the
Internet for health information in 2006 – an increase of 75 million compared
to five years ago. The research also indicates a pronounced increase in
reliance on the Internet for healthcare information and decision support
among today’s empowered and engaged health consumers, many of whom are
shouldering an increasing responsibility for their healthcare choices
www.manhattanresearch.com/newsroom/Press_Releases/111306_CCHv6.aspx
3. [Accessibility] Reaching people with cancer from black and minority
ethnic communities
Cancerbackup is committed to increasing access to cancer information and
support for people from black and minority ethnic (BME) communities.
Currently there are over 1 million people in the UK whose first language is
not English. This section
(www.cancerbackup.org.uk/Healthprofessionals/Reachingmorecommunities)
provides details of resources available to health professionals caring for
people with cancer from black and minority ethnic communities.
Race for Health Website Alert
4. [Medicines] Invitation to provide information on user testing of Patient
Information Leaflets (PILs) for medicines
Eighteen months since the requirement for all PILs to be user tested was
introduced, the MHRA and Commission on Human Medicines Expert Advisory Group
on Patient Information (CHM PIEAG) plan to review the experiences of user
testing companies to date, in order to share learning and promote best
practice. The letter below, inviting PIL user testing companies to share
their experiences, was sent out on 19 December. Responses should be e-mailed
to [log in to unmask] by 11 January 2007.
5. [Design/ Medicines] A new code of practice for the design of medicine
packs has been introduced by the Proprietary Association of Great Britain
www.mhra.gov.uk/home/groups/pl-a/documents/websiteresources/con2025468.pdf
The Pharmaceutical Journal, Vol 277 No 7431 p728, 16 December 2006
6. [Policy] Website checks two-day GP target
An MP has set up a website for people to report problems getting
appointments with their GPs within the 48-hour national target. Grant
Shapps, Conservative MP for Welwyn Hatfield, is convinced many are not seen
quickly - and that official statistics do not reflect this. Since its launch
the website - www.48hourgp.com - has received dozens of complaints.
http://news.bbc.co.uk/1/hi/health/6214255.stm
7. [Research] Welsh source health information online
A survey, commissioned by Informing Healthcare, reveals that four out of
five (78%) adults in Wales have access to the internet; and that two thirds
(64%) source health information online. Of those who do not have access to
the internet - at home, at work or elsewhere – a quarter (24%) claim that
they ask friends and family to use the internet to search for health
information on their behalf.
www.wales.nhs.uk/newsitem.cfm?contentid=5769
8. [Design] Food labelling campaign launched
Some of the UK's biggest food manufacturers are launching a £4m campaign to
promote nutritional labels. The labels show percentages of guideline daily
amounts (GDA) of sugar, salt, fat and calories in each serving. Other firms
use red, amber and green labels - where green is good and red warns not to
consume too much - approved by the Food Standards Agency.
Diabetes UK gave their backing to the traffic light system, saying it was
the "quickest and easiest" way for consumers to know what their food
contained.
http://news.bbc.co.uk/1/hi/uk/6228469.stm
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