From: Academy of International Business List [mailto:[log in to unmask]] On Behalf Of Carlos Sousa
Sent: 22 January 2007 17:58
To: [log in to unmask]
Subject: [AIB-L] Call for papers: IJBE Special Issue on Marketing Transformation to the New e-Business Environment
Call For papers
Special Edition on: "Marketing Transformation to the New e-Business
Environment: Emerging Trends, Approaches and Challenges"
Guest Editors: Dr. Francisco J. Martínez-López, University of Granada, Spain and Dr. Carlos M.P. Sousa, University College Dublin, Ireland
For more information:
http://www.inderscience.com/browse/callpaper.php?callID=584
Subject Coverage
Taking the above context as backdrop, this special issue encourages and welcomes contributions which cover, but are not limited to, questions like the following:
- Transformation/regeneration of the marketing framework to the new e- business environment
- Do existing marketing theories need to be revalidated within the new electronic market context?
- New marketing forms and approaches for the e-business environment
- Reconfiguration of the marketing-mix strategies in the e-business environment
- U-commerce
- E-consumer behaviour
- EFrom "market orientation" to "interaction orientation" in the new marketing environment
- E-tailing success factors
- E-CRM
- E-business models
Notes for Intending Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere
All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page
Important Dates
Full paper submission: 31 July 2007
Editors and Notes
You may send one copy in the form of an MS Word file attached to an e- mail (details in Author Guidelines) to the following:
Dr. Francisco J. Martínez-López
Marketing Department
University of Granada
Granada
Spain
Fax: +34 958 240 695
Email: [log in to unmask]
with a copy to:
IEL Editorial Office
E-mail: [log in to unmask]
Please include in your submission the title of the Special Issue, the title of the Journal and the name of the Guest Editor
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Carlos M. P. Sousa, PhD
Marketing Group
UCD Michael Smurfit School of Business
University College Dublin
Blackrock, Co. Dublin
Ireland
Tel: +353 1 716 8811
Fax: +353 1 716 8019
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