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Call for Papers LA Global Mobility Roundtable
Los Angeles, California
Marriott Hotel, Marina del Rey
June 1-2 2007
Pre-Conference Program: May 31st: Site Visits to Digital Hollywood

Niche Evolution in the Mobile Business Ecosystem 
The adoption of mobile devices and services continues to present trends
that confound prediction with surprise and paradox.  The expectation of
a "killer application" or a dominant player orchestrating the value
chain is giving way to the idea that the next wave of mobile service
innovations may blossom from multiple niches and small, flexible
players.  
 
We will explore the essential research questions, underlying dynamics
and expected viability of m-business from a Southern California
perspective.  Our setting for Roundtable discussions will be at the
nexus of several creative industries; including film, television, music
and games. 

To the north of Los Angeles sits Silicon Valley which has led changes in
computing that continue to drive the networked digital industry.  To the
south is San Diego, the single largest concentration of wireless
ingenuity in North America.  As we sit at the crossroads, we will
examine how multiple niches and smaller players may provide the next
wave of mobile service innovations and transformative developments.  


Journal Routing
The best papers from the conference are intended to be fast-tracked to
either JAIS, CAIS, JSIS or IJEB after revision.  Invitation to submit
will not guarantee publication, but papers will be offered a faster
review process and a careful developmental review.


The Call for Papers includes but isn't limited to these topics:
o Business models for delivering data services: the mobile virtual
network operator redefined
o Defining customer niches: demographics and lifestyle factors
o Understanding the drivers of innovation in enterprise use of mobile
services and applications
o Enterprise niches: hospitals, universities, small business, etc.
o Social and cultural context as a means of defining users
o New paradigms and theories: learning from the developing world
o State of the stats: survey studies to identify factors underlying
adoption
o Competing access technologies and new service availability
o Emerging m-business research niches and the development of this field
of inquiry


Papers should not exceed 5,000 words in length
For more detailed instructions on submitting papers, please paste this
address into your browser:
http://www.marshall.usc.edu/web/CTM.cfm?doc_id=8304
LA Global Mobility Roundtable Important Dates
January 31, 2007: Submission deadline (full paper) 
March 15, 2007: Notification of acceptance decision
April 25, 2007: Deadline for final paper submission
April 25, 2007: Deadline for early registration
May 31, 2007: Pre-Conference Tour: site visits, Conference Reception
June 1-2 2007: LA Global Mobility Roundtable Conference

FOR FURTHER INFORMATION ABOUT PAPER SUBMISSIONS PLEASE CONTACT  Laura
Hosman, Conference Proceedings Editor: [log in to unmask]

General Program Chair:
Elizabeth Fife, Marshall School of Business, University of Southern
California, USC


Program Co-Chairs:
Carsten Sorensen, London School of Economics
Matti Rossi, Helsinki School of Economics
Francis Pereira, Marshall School of Business, USC


Academic Co-Chairs:
Geoff Cowan, Annenberg School of Communications, USC
Omar El Sawy, Marshall School of Business, USC
Sirkka Jarvenpaa, McCombs School of Business, University of Texas,
Austin

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