Hi everyone,
I’d like to nominate Jonathan Schroeder, from the University of Exeter. As
you’ll see from his bio blurb below, he’s doing a lot in the arts-business
research area, especially in visual studies and aesthetics. I like him a
lot—he's quite imaginative and has a very wry sense of humour. D
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Jonathan Schroeder is professor at the School of Business and Economics,
University of Exeter. He is also a Visiting Professor in Marketing Semiotics
at Bocconi University in Milan, Associate Faculty, University of the Arts,
London, Visiting Professor in Design Management at the Indian School of
Business, Hyderabad, and Research Associate, European Centre for Art and
Management. After his PhD (UC Berkeley) he did postdoctoral work in visual
studies at Rhode Island School of Design, which profoundly influenced his
research, as well as teaching, as he developed a curriculum in visual
communication. In 1998, he was a Senior Research Fellow at Wesleyan
University’s Center for the Humanities. His research focuses on the
production and consumption of images, and has been widely in marketing,
organization, psychology, design, and law journals. He is the author of
Visual Consumption (Routledge, 2002) and co-editor of Brand Culture
(Routledge, 2006). He has worked with many arts organizations, and
regularly sends students to do projects in the world of the arts. He is a
founding member of the Information Society Network, an interdisciplinary
network bringing together artists, researchers, and others interested in
implications of information. See: http://shl.stanford.edu:3455/3/Home
Selected Recent Publications on Marketing, Images, and Aesthetics
Schroeder, J. E. (2007), “The Artist in Brand Culture” in Warhol’s Lessons:
Artists in a Branded World, J. Andel (ed.), Prague. [exhibition in Prague
based largely on my work]
Schroeder , J. E. (2007), “Images in Brand Culture,” in Go Figure: New
Directions in Advertising Rhetoric, Barbara J. Phillips and Edward
McQuarrie, eds. Armonk, NY: M.E.Sharpe.
Schroeder, J. E. (2007), Arts, Brands and Consumption, in The Aesthetic
Urge, M. Markowski (ed), The Aesthetics Academy, Köln.
Schroeder, J.E. (2006), “Critical Visual Analysis,” in Handbook of
Qualitative Methods in Marketing, Russell Belk (ed), Aldershot, UK: Edward
Elgar.
Best Paper Award, “An Aesthetic Understanding of the Creative Industries”
[with Ian Fillis], Cultural and Creative Industries Track, British Academy
of Management Conference, 2006
Schroeder, J. E. (2006), Aesthetics Awry: The Painter of Light™ and the
Commodification of Artistic Values, Consumption, Markets and Culture, 9,2,
87-99.
Schroeder, J. E. (2006), Aesthetics, Images and Vision, Marketing Theory, 6,
Special Issue Guest Editor.
Schroeder, J.E. (2006), Review Essay: Identity–Trademarks, Logotypes and
Symbols, Design Issues, 22, 86-88.
Schroeder, J.E. (2005), The Artist and the Brand, European Journal of
Marketing, 39, 1291-1305.
Schroeder, J. E. (2005), Art and Brand Management, Advertising Express
(India), 5, 7-21.
Schroeder, J. E. (2003), Visual Methodologies and Analysis, Visual
Anthropology, 16 (1), 81-88.
Schroeder, J. E. (2002), Konstnären som varumärkesstrateg, Ledmotiv
(Sweden), 3, 83-95 [The Artist as Brand Manager in Leadership].
Schroeder, J. E. and Borgerson, J. L. (2002), Innovations in Information
Technology: Insights into Consumer Culture from Italian Renaissance Art,
Consumption Markets & Culture, 5 (2), 153-169.
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