Dear All,
I have been asked to come up with a quantifiable success criterion for an exhibition's learning outcomes.
In a sense, I am asked to quantify how many people will get how many outcomes.
I think that this is actually the output of a piece of research/evaluation that will take place in the space after it is completed. We will then know how many visitors got our visitors' outcomes.
I am aware that in the past colleagues in my museum used numbers arbitrarily (i.e. we want 80% of the people to take 80% of the outcomes). I do not want to put an arbitrary percentage down. However, I would be happy to make a prediction based on any research findings that propose a 'formula'.
Is there a formula that you have used/know about based on research?
Can you shed any light on the matter?
Another approach that I prefer to take would be to decide on a small number of key outcomes and say that we are aiming for all of our visitors to get those. We could differentiate among our adult visitors and our school children. We could also differentiate using visitors' motivations for visiting.
What do you think about that?
What do you do in your organisations?
I really appreciate your thoughts.
Many Thanks
Gina
G-Gina Koutsika
Audience Advocate
The Natural History Museum
Cromwell Road
London
SW7 5BD
Tel: ++44 (0)20 79426037
Email: [log in to unmask]
http://www.nhm.ac.uk/
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