> From: Leslie Carr
> My list of 30000 query terms for Southampton repositories has an
> average length of 3.6 terms, so it would definitely appear that
> things are getting more specific.
Or that items in the Soton repositories are rarely far enough up the
list of results on Google searches to be clicked on, or that the Google
users who enter single search terms see from the Google return that the
item in the repository is not relevant to their search and therefore
never click the link. The search terms you see are a self-selected set:
the ones entered by users who were sufficiently bright to enter terms
that hit your existing content, and sufficiently interested in the
content to click through.
As an aside of marginal relevance to this community, this is a perennial
online advertising and SEO problem - how do you improve your content to
attract search users who use keywords you don't even know about, given
that you never see the searches?
- Peter
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