The latest edition of the International Journal of Sports Marketing and
Sponsorship, an ANZMAC special, is currently available. Contents are as
follows:
Interview with Peter Abraam, CEO of the Victorian Major Events Company –
Con Stavros, RMIT University
The Use of Celebrity Athletes as Endorsers: Views of the New Zealand
General Public - Jan Charbonneau, Massey University and Ron Garland,
Waikato University
An Empirical Analysis of Gender Differences in Sports Attendance Motives -
John Hall, Deakin University and Barry O’Mahony, Victoria University
Investigating Motivation, Attitudinal Loyalty and Attendance Behaviour
with Fans of Australian Football - Larry Neale, University of Western
Australia and Daniel Funk, Griffith University
Season-Ticket Holder Satisfaction and Sponsor-Related Behaviour: Evidence
of a Positive Relationship - Robin N. Shaw and Heath McDonald, Deakin
University
Sports Marketing by Melissa Johnson Morgan and Jane Summers, book review
by Dr Con Stavros, RMIT University
The next edition of the journal, a technology, broadcasting and media
special edition, will be out shortly. In the meantime, the journal
welcomes submissions from any area of sports marketing, focusing on any
sport. You are also reminded that the International Journal of Sports
Marketing and Sponsorship is also now available via EBSCO.
Thank you for your continuing support of the journal.
Dr Simon Chadwick
Co-Director - Birkbeck Sport Business Centre
Programme Director - MSc in Sport Management and the Business of Football
Editor – International Journal of Sports Marketing and Sponsorship
Birkbeck
University of London
Malet Street
Bloomsbury
London WC1E 7HX
Telephone: 020 7079 0802
Fax: 020 7631 6769
Personal web page: www.bbk.ac.uk/manop/management/staff/chadwick.shtml
Birkbeck Sport Business Centre web site: www.sportbusinesscentre.com
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