Suzanne,
I'll attend (depending on the date).
Cheers
Steve Hardy
Records Management
Northumbrian Water Ltd
Suzanne McLeod
<s.mcleod@MANCHES To: [log in to unmask]
TER.GOV.UK> cc:
Sent by: Records Subject: [RMS-NORTH] RMS North Meeting- September/October 2006
Management
Society North of
England Group
<RMS-NORTH@JISCMA
IL.AC.UK>
04/08/2006 09:45
Please respond to
Records
Management
Society North of
England Group
Dear All,
We have the next RMS North meeting pencilled in for Carlisle (venue
confirmation awaited) in late September early October. We thought that this
would be an ideal opportunity to look into "Promoting Records Management In
Your Organisation". What we have planned is a "workshop/training course"
format facilitated by a marketing professional. The type of things that may
be discussed are:
what do you want to achieve in your role
what is preventing you achieving it
out of these what 1 thing is the biggest obstacle
ideas to overcome this obstacle
understanding the techniques employed to successfully market a
records management service
understanding how to apply the approach in an organisation
understanding how to formulate strategies to make a positive impact
understanding how to interface with business strategies
marketing concepts
marketing mix
understanding your organisation
making a business case
identifying strategies for success
promoting the service
communication
champions
plus a general understanding of marketing itself as applied in this
situation.
In order to do this we will have to pay the marketing professional so
we are proposing that a cost of £20 per person be applied in order to
cover at least some of the costs. Would your organisation be prepared
to pay that amount for a full day's training?
If you could get back to me direct at [log in to unmask] and
indicate your willingness to attend by August 11th it would be
appreciated.
Regards
Suzanne McLeod, on behalf of the RMS North Committee
Suzanne McLeod
Corporate Information Manager
Room 610
Democratic Services
Old Town Hall
Albert Sq
M60 2LA
Tel: 0161 234 3529
Fax: 0161 234 3207
Email: [log in to unmask]
Website: www.manchester.gov.uk
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