At 14:38 +0000 20/3/06, Ben Parish wrote:
>If there is a definitive trademark that is actually going to be used
>across the EU then I think it is essential.
>
>If there are multiple possible variants of your trading name and you
>do not intend to use the .eu name as your primary URL then I
>question whether it is worth it.
>
>For example if we wanted to protect our name you could have
>
>londonInstitute
>ThelondonInstitute
>The-london-Institute
>linst
>UniversityoftheArtsLondon
>University-of-the-Arts-London
>UniversityoftheArts
>arts
>uarts
>uartslondon
>
>etc etc
>
>To register all these variants would cost a huge amount of money. If
>someone wanted to pass themselves off as our organisation, they
>could register any number of .eu variants that we had not thought of
>or with some other .biz .info etc
>
>Indeed, they don't even need to use your name or variant of it
>because the visitor is not likely to try and find you by typing
>anything in. They will probably use Google and this will show a
>listing based on the text found in the page rather than the domain
>name.
This is the exact same conclusion we came to.
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