Hello Ricky
I work with 20 Universities whom we provide detailed analytics for. We
track countries through a private IP database (constantly updated) that
opens up to 1.5 billion IPs and are able to distinguish ISP from
organisations and are able to give 96% accuracy on country data. We have
eliminated the large ISP proxy issues, which is indeed a problem if you
are just looking at IP, by manual DNS look up.
With our clients and others in March we did Sector Statistics Analysis
which I presented at the Education Day. This meant pooling the data of 24
Universities so that we could provide some benchmark figures for the
sector (technical, geographical and sector analysis- University versus Web
generally)
We found the overall viewing from the USA as a percentage of overall total
traffic was 4.8% on average with a high of 10.5% for one organisation and
a low of 2.3% for another organisation.
Hope that helps? Let me know if you want more of the benchmark figures -
they are for the sector to use.
Ranjit
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