Hello Claire
Please could you reserve me a place on your Training Day - hope I'm in time?
Best wishes
Sylvia Rifkin
22 Red Hill Close, Stourbridge, West Midlands DY8 1NF
Tel: 01384 373360
BRINGING YOUR CHILDREN UP TO SPEED
----- Original Message -----
From: "Claire Bithell" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Tuesday, December 19, 2006 1:58 PM
Subject: [PSCI-COM] STEMPRA Training Day: January
Dear all, Here is an invite to a STEMPRA event we are running in January.
There are only a few places left so if you are interested please email me
as soon as possible to guarantee a place. Best wishes, Claire
...................................................
Science, Technology, Engineering and Medicine Public Relations Association
(STEMPRA)Press Officer Training Day
...................................................
Tuesday 16 January 2007, 2.45-7.00pm
Science Media Centre, Royal Institution
21 Albemarle Street, London W1S 4BS
Registration and coffee from 2.30pm
Who is it for? Press officers in the science, technology, engineering or
medical sectors who would like to build on their skills, or those who may
like to take part in training which may help to get a job in science
communication.
£15 Stempra members: £30 non-members - to reserve a place please email:
[log in to unmask]
Agenda:
SESSION 1 - How to get your organisation into the media
2.45-3.30 Writing press releases
Tips on writing the perfect press release, how to get your press release
noticed, distribution lists for journalists, what makes the perfect
science story for the media.
Judith H Moore, Media Relations Manager, UCL
Additional speaker - TBC
3.30-4.15 Finding stories from your institution
How to find stories from your institution, what components to look for,
what are journalists looking for?
Dianne Stillwell, Public Relations Manager, Institute of Physics
Andrew McLaughlin, Press Officer, University of Bath
4.15-5.00 How to cope in the firing line
How to cope when your institution is in the firing line - dealing with
controversial stories.
Barbara Davies, Communications Director, RDS
Fiona Fox, Director, Science Media Centre
SESSION 2 - Making the most of print media
Most press releases are aimed at the daily national newspapers, but there
are many other outlets press officers can use:
5.30-6.15 Working with Sunday newspapers
Robin McKie - Observer
6.15-7.00 Getting your news into trade press
Mike Hopkins - Nature News Online
For more information about STEMPRA or to become a member:
http://www.stempra.org.uk/index.htm
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5. The psci-com gateway to internet resources on science communication and science
and society can be found at http://psci-com.ac.uk
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