*** apologies for cross-posting ***
Introduction to Journals Finance, February 7, London
This course is aimed at: Publishing Editors, Managing Editors, Product
Managers, Production Editors, Marketing Managers. It is not suitable for
qualified accountants.
Overview:
What do all those financial terms mean? Can you make any sense of the
financial information provided to you? This course will provide an in-depth
look at journal finances with an overview of profitability, revenue streams
and expenses.
Programme:
* Understanding profit and loss statements
* Journal budgeting
* The balance sheet and cash flow
* Interpreting financial information
* Financial ratios
* Reforecasting
* Your Finance Director's Perspective
* Journal publishing: future financial challenges
For further information and an online booking form go to:
http://www.alpsp.org/training/0602JFN.htm
Journal Development, February 20, London
This course is aimed at: Managing Editors/equivalent editorial personnel
with at least 2-3 years' experience of managing journals. It is not suitable
for editorial assistants or senior editorial managers.
Overview:
This course examines development strategies for individual journals. By
providing a solid overview of the publishing world and considering current
and future market trends, it will enable delegates to position their journal
within this context.
Using practical examples and scenario planning, this course will provide
insight into the process of journal development and give participants the
tools with which to plan efficiently, market effectively and implement
change with minimal disruption.
Programme:
* Why develop journals?
* Publishing trends - what are the issues which concern publishers,
librarians, intermediaries and end-users?
* Market trends and stakeholder analysis
* Development options for different types of journal and for different
stages in a journal life-cycle
* Scenario planning - what is happening in a journal's world and what
are the possible development areas?
* SWOT analysis and development planning
For further information and an online booking form go to:
http://www.alpsp.org/training/0602JDV.htm
Amanda Whiting
Training Coordinator
telephone: 01865 247776, fax: 01865 247617
www.alpsp-training.org <http://www.alpsp.org/>
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