Apologies for cross posting

Dear List, 

CONFERENCE:
Social Network Tools and their Business Application: how Blogs, Podcasting,
Instant Messaging, RSS and Wikis are changing the way we do business

NOVOTEL HOTEL, London, 20-21 September 2006

Understanding the impact of Blogs, Podcasting, Instant Messaging, RSS and
Wikis is essential in today’s rapidly evolving business landscape making the
above conference a must for any organisation that does not want to fall
behind their competitors.

UNICOM has organised a new conference looking at the new technologies in a
business setting, with overview presentations and case studies. Both the
internal use – often in the form of instant messaging and wikis – and
external use, usually via blogs, RSS feeds and podcasts – will be covered. 

Some highlights include:

·	How collaborative tools meets the demands of the organisation
·	The issues faced by organisations employing social bookmarking tools
·	How employers can use mobile technology to recruit from diverse     
communities and cut costs at the same time
·	How can you beat the global brands to get the number one spot on Google
for the right things, without buying your way there?

There will be a strong emphasis on the practical aspects.  You will find out
the different applications of each technology and their relative merits and
drawbacks, and how to choose between increasing numbers of new offerings,
depending on your business need.  

The conference is chaired by David Gurteen, founder of the Gurteen Knowledge
Community and himself both a user and an advocate of these technologies. He
is joined by an exciting line up of speakers, which include Euan Semple,
Independent Advisor, formerly
Head of Knowledge Management, BBC; Lee Bryant, Headshift; Sarah Prag, BBC
Radio & Music Interactive; Stowe Boyd, Consultant and Advisor; Hugh MacLeod,
English Cut – Bespoke Savile Row Tailors; Gabriel Bellenger, Services Manager,
Accenture eDemocracy Services; will be making presentations on this event.
Follow this link, www.unicom.co.uk/socialnetworktools to download the full
programme outline. 

Benefits of attending:
The successful businesses of the future will be complex, adaptive, agile,
proactive, and creative.  The aim of this conference is to assist staff at
all levels to exploit the new technologies for business benefit. In particular:

·	Learn how Blogs and WIKIs change the traditional models of managing
knowledge    and how they can support purposeful social networks
·	Hear about the practices of those who are achieving real business success
in online social networks
·	Find out the role of podcasting and RSS feeds to target customers with
clearly defined interests
·	Explore the benefits and downside of business use of Instant Messaging
·	Gain practical advice on dealing with threats to security and confidentiality
To view the full list of speakers, real life case studies and download the
2-day conference programme click www.unicom.co.uk/socialnetworktools

For cost and other enquiries please contact [log in to unmask] or call 01895
256 484.


Regards,

Hetty