-----Original Message-----
From: OII Events [mailto:[log in to unmask]]
Sent: 23 May 2006 14:04
To: oii-contacts
Subject: OII News [2006.05.23]: EFL (English as a Foreign Language);
Implications for Trans-national Internet Communication
Dear All
Please may we bring to your attention the following forthcoming event:
'EFL (English as a Foreign Language); Implications for Trans-national
Internet Communication'
Speaker: Professor Richard Rose, Director, Centre for the Study of Public
Policy, University of Aberdeen.
Date: 24 May 2006, 15:30 - 17:00
Location: Oxford Internet Institute, 1 St Giles, Oxford, OX1 3JS
Attendance: This event is open to the public, if you would like to attend
please email your name and affiliation, if any, to [log in to unmask]
Abstract:
The Internet makes it possible for individuals to communicate globally at
zero marginal cost. But communication, whether in the form of emails or
reading web sites, requires a common language -- and there are more than two
dozen languages with at least 1 million Internet users. Trans-national
communication creates a demand for a lingua franca. This talk will present
survey data showing the extent to which EFL is overtaking ENL (English as a
Native Language) in trans-national communication, particularly when the
purpose is denotative rather than connotative. Contrary to Joe Nye's thesis
that the use of English gives America soft power, it will argue that soft
power comes from understanding bi-cultural contexts and this is more likely
to be found among EFL users than among native English-speakers who assume
that because foreigners speak English they think 'just like us'.
The talk will extend research initially published in 'Language, soft power
and asymmetrical Internet communication' (OII Research Report 7).
Biography:
Please see http://www.abdn.ac.uk/socsci/staff/details.php?id=64.
For further information on this event, please refer to our website at
http://www.oii.ox.ac.uk/events/details.cfm?id=11.
Kind regards
The Events Team
Oxford Internet Institute
1 St Giles
University of Oxford
Oxford
OX1 3JS
Tel: +44 (0)1865 287209
Fax: +44 (0)1865 287211
www.oii.ox.ac.uk
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