Dear colleagues
An associate has asked me to help out with the conduct of a conjoint
analysis. However, she would be very interested in conducting such an
analysis on subgroups. I was wondering whether multivariate conjoint
analysis is possible in some way?
Given that conjoint analysis in itself is a multivariate technique, is it
possible that the inclusion of the levels for the different demographic
variables in the analysis could serve this purpose?
Regards
Neville Calleja
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