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Many thanks for all the useful replies. I have plenty of material to go over
and quote now!
-Tony Royle's monograph *Working for McDonalds' in Europe*
-Stephenson, P. (1989). ‘Going to McDonald’s in Leiden: Reflections on the
Concept of Self and Society in the Netherlands’, Ethos, Vol. 17, No. 2:
226-247.
-James L. Watson (ed.) "Golden Arches East: McDonald's in East Asia"
published by Stanford University Press in 1997
Regards,
Aarón Alzola Romero
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