**Apologies for cross posting**
Superb panel of speakers – book now to avoid disappointment.
Maximising the Potential of Your Books Programme
Tuesday 7 November 2006
British Dental Association, 64 Wimpole Street, London W1G 8YS
Chair: Michael Holdsworth, Cambridge University Press
This seminar will discuss ways of extending the reach of your book
programme, both for new titles and the backlist. It will include a review of
tried an tested marketing techniques as well as new online tools, and
working with e-Book platforms and aggregators to reach new markets.
Discussion groups will focus on the licensing, copyright and the
digitisation issues relating to content dissemination.
Who should attend: The meeting will appeal to marketing and sales staff
looking to review their methods of promotion, not just for new titles but
their entire backlist. It will also appeal to Publishing Managers looking to
enhance the benefits of working with e-Book aggregators and other service
providers to widen availability of their book content, and how to improve
promotion of their list as a whole.
PROGRAMME
1000 Registration and tea/coffee
1030 Setting the scene
Michael Holdsworth, Cambridge University Press
1045 Book marketing in the digital age
Stephen Lustig, Eurospan Group
1110 Big Deal! (or if you can’t beat ‘em, join ‘em) – how OECD bundles and
sells their books as a single online/print service. Also, how OECD is
planning to add value and win more readers.
Toby Green, Organisation for Economic Co-operation and Development
1135 Tea/coffee
1155 eBook platforms and aggregators – an overview of the available
options
Linda Bennett, Gold Leaf, based on new ALPSP research
1220 Library use of e-book aggregators
John Coupland, Institution of Engineering and Technology
1245 Lunch
1345 eBooks: the Oxford Scholarship Online and its impact
Kate Jury, Oxford University Press
1410 Email and other book marketing techniques in the internet age
Michael Collins, Connaught FactsLine Limited
1435 Tea/coffee
1500 Breakout groups
Copyright, royalty and licensing issues
Clare Hodder, Palgrave Macmillan
Production: print on demand, file conversion
Robin Bloxsidge, Liverpool University Press
Content digitization issues which must be addressed
Christoph Chesher, Taylor & Francis
1600 Panel Discussion with feedback from breakout groups
1700 Close
Fees: including lunch (excl VAT) ALPSP members £180.00; Academic £195.00;
SSP/SFEP individual members £225.00; Non Members £295.00
Further information: Lesley Ogg, <mailto:[log in to unmask]>
[log in to unmask]; tel: +44 (0) 1245 260571;
Or book on line at: http://www.alpsp.org/events/2006/MBP/
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