Brian
It may have been Lorcan, but it's also been one of the key phrases we've used about RSS for the last three three years - we're taking content out to meet the user, rather than trying to attract the user towards the content.
As you say, Brian, this all sounds simple, but if you think about the implications of it, we're now getting into a situation where we are publishing 'particles' of content to be discovered in search engines. This calls for new kinds of marketing techniques. Yes, we need to consider how to brand the content in this new digital environment. We need to signify it as coming from an accredited museum or gallery source; it needs to stand out in a Google search as being trustworthy and 'official'.
So the challenge for all cultural publishers, as I see it, in this Web 2.0 era, is to find ways to imprint on published objects at the tiniest, lowest level, metadata clues to things like institutional identity, museological values and agreed semantic connective terms or tags.
Jon Pratty
Editor
24 Hour Museum
01273 820052
07739 287392
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The National Virtual Museum
Britain's Best Museum and Gallery website - Web User Magazine
Best Educational Website, New Statesman New Media Awards, 2005
-----Original Message-----
From: Brian Kelly [mailto:[log in to unmask]]
Sent: 02 February 2006 13:35
To: [log in to unmask]
Subject: Re: Electronic Museum news - Feb 2006
On Wed, 1 Feb 2006 16:01:24 -0000, Jon Pratty <[log in to unmask]>
wrote:
>Brian, Nick, Mike et al.
...
>I'm producing a paper for Museums and the Web (yes, I know it's late!)
about some of the ideas raised in this thread. Have a look here:
http://www.archimuse.com/mw2006/abstracts/prg_300000787.html
Hi Jon
I like the title "The Inside Out Web Museum". Was in Lorcan Dempsey who
talked about "the library going to the user rather than the user going to
the Library" in a Web 2.0 world (soory I can't find the reference). Anyway
your article seems to have some similarlites with that thought.
>Worrying about whether certain technologies are 'stable' is important.
But let's not forget that Web 2.0 isn't just about technnologies - it's a
descriptive term (just as terms such as "Blairite" or "Thatcherite" aren't
formal definitions, but may help to provide a shared understanding).
So as regards the hype over 'mashups', let;'s not get too worried about
whether the technologies are mature - let's remember that the Library world
has been working on combining catlogues for many years and has a great deal
of experiences in both the technocal aspects and the social/human aspects
"But I'll lose my library's branding").
Brian
>Jon Pratty
>
>Editor
>24 Hour Museum
>01273 820052
>07739 287392
>[log in to unmask]
>
>The National Virtual Museum
>Britain's Best Museum and Gallery website - Web User Magazine
>Best Educational Website, New Statesman New Media Awards, 2005
>
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