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INTERNATIONAL JOURNAL OF SPORTS MARKETING AND SPONSORSHIP

CALL FOR PAPERS

SPECIAL EDITION

Sports marketing, sponsorship, broadcasting, media and new technology

Guest Editors – Dr Harry-Arne Solberg, Sør-Trøndelag University College, 
Trondheim, Norway, Dr Paul Turner, Deakin University, Melbourne, Australia.

Sport has become a multifaceted, complex and changing industry, with a 
vast array of consumers and stakeholders forming an integral part of its 
operations. Within this turbulent environment, the sports marketer must 
identify, define and manage their activities. The role of sports marketing 
encapsulates a vast array of theoretical and practical dimensions 
connected to the sport industry. While a range of aspects associated with 
the broad categorisation of sports marketing is appropriate for this 
special issue, the attention to core activities applicable to sponsorship, 
broadcasting, media and new technology form the primary focus. Sponsorship 
has been widely identified within the literature, having evolved into a 
multi-billion dollar, promotional and business-focussed industry. Coupled 
with the emergence of broadcasting as a major factor in rights revenue and 
exposure for sport, these elements are integral to many of the operations 
of sport organisations, corporate sponsors and media organisations. Add 
into this mix the emergence of new technologies in sports marketing 
through broadcasting, sponsorship, database management, multimedia and 
other topical considerations, and this special edition presents broad 
opportunity to develop a range of views which are relevant to sport 
marketers across the globe.

Academic and practitioner submissions in sports marketing, particularly 
relevant to the topics of sponsorship, broadcasting, media and new 
technology, are sought and will be considered for publication. While the 
focus may be exclusively connected to the topics identified above, the 
integration of a cross-themed focus incorporating one or more of these 
areas will be most welcome. While a variety of options exist in 
development of a manuscript, below are some themes upon which prospective 
contributors may wish to focus:

•Transformation of the broadcasting landscape and new technology in sport
•The impact of new technology in the sponsorship market 
•Identifying the relationships between media companies (TV-Internet-radio-
newspapers….)
•The role of new technology (Internet, Digital TV …) as an alternative or 
supplement to the traditional TV broadcast
•Targeting market segments through sponsorship, and the media
•The impact of new technology in the pattern of market power in sports
•Consequences of new media for the sport and the bodies involved in sport 
(sponsors, advertisers, sport governing bodies….)
•The impact of sponsor and media organisations on sport competitions 
•The emergence of club channels through new media technologies
•Fighting for the viewers attention: Price and competition strategies 
•Investments in new technologies, sports rights and sponsorships 
•Collective or individual sale of sports rights – what is most effective 
and for whom? 
•Journalism as an instrument to promote sport programmes 
•The impact of sport broadcasting as an instrument for promoting host 
destination, sports, clubs/athletes
•National sport programmes as export products on a global market 

It is expected that papers will be between 4,000 and 6,000 words in length 
and these should be formatted in accordance with the International Journal 
of Sport Marketing and Sponsorship’s normal requirements, details of which 
can be found at http://www.imr-info.com/SM/IJSM/submit.html 

The date for submitting completed manuscripts is 1st April 2006. 

This special edition of the journal (Volume 8, Number 1) will appear in 
November 2006.

For further information about this special issue, for expressions of 
interest, to submit a finished paper or to receive a copy of the journal’s 
editorial policy you should contact one of the following:

Dr Harry-Arne Solberg
Guest Editor
Associate Professor
Trondheim Business School
Sør-Trøndelag University College
Jonnsvannsveien 82 
N-7004 Trondheim, Norway
Ph.: 47 73559972
Fax: 47 73559951
e-mail: [log in to unmask]

Dr Paul Turner
Guest Editor              
Senior Lecturer Sport Management                                    
Bowater School of Management & Marketing                    
Deakin University                                           
221 Burwood Highway                                         
Burwood  Australia  3125                                    
PH  61 (03) 9244 6769                               
Fax 61 (03) 9251 7083                                       
e-mail  [log in to unmask] 

Dr Simon Chadwick
Executive Editor - International Journal of Sports Marketing and 
Sponsorship
Birkbeck College
University of London
Malet Street
London WC1E 7HX
E-mail: [log in to unmask]
Telephone: 0044 (0)20 7079 0802
Fax: 0044 (0)20 7079 6769