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Enrich your teaching and learning materials with Creative Club

All Higher and Further Education institutions around the country have 
one more year to offer their staff and students access to the UK’s 
largest online advertising archive – Creative Club. This resource is 
available thanks to an agreement negotiated between the Joint 
Information Systems Committee (JISC) and Thomson Intermedia Plc.

With Creative Club, you can tap into a rich archive of over 1.5 million 
advertisements across all media including TV, Press, Direct Mail, 
Outdoor, Internet, Cinema and Radio Ads – all of which can be viewed in 
a high resolution digital format online. The breadth and depth of the 
content means that it can be used across a wide range of subject and 
curriculum areas including: marketing; art and design; business 
studies; media studies; sociology and politics. As it is updated daily, 
you’ll always be able to call up the latest adverts for your teaching 
activities.

Bring teaching and learning activities to life
There are many ways in which you can exploit Creative Club to discover 
innovative ways for bringing teaching and learning activities to life. 
The JISC licence for this resource means that you can:
•	Provide valuable background information to support lectures, 
tutorials and seminars e.g. you could search and use ads featuring 
women for a module on women and the media on a Sociology course.
•	Enhance lesson plans and enliven teaching activities by incorporating 
the material from this resource in presentations, handouts, study 
guides and virtual learning environments e.g. you could use a range of 
adverts from different media on an Art and Design course to illustrate 
different creative approaches.
•	Stimulate students’ interest in a particular subject e.g. on an 
advertising / marketing communications module you could use a range of 
fast food adverts to stimulate discussion on the government’s proposals 
to tackle the obesity epidemic and its affect on the industry and the 
strategic challenges it poses for Brand and Marketing Managers.
•	Inspire students to conduct further research into a chosen subject 
for use in their essays and assignments e.g. students can build 
on-the-fly PowerPoint presentations on companies or products to analyse 
expenditure patterns and trends.

And what’s more, as a result of negotiations by JISC, institutions can 
make annual savings of between £27,000 - £29,000 on the usual yearly 
subscription rates to this resource, with costs being between £3,500 
(excluding VAT) for the largest institutions, falling to £1,200 pa 
(excluding VAT) for the smallest. A marketing expenditure report 
facility, ADSNAPS is also available at annual subscription cost of 
£2000 + VAT. It provides a quick and easy way to generate product or 
company reports in PowerPoint or PDF formats, allowing users to view 
advertising expenditure information on campaigns and products.

Here’s what some of your colleagues have been saying about Creative 
Club:
“…I find it invaluable for examples to illustrate points in lectures, 
etc.”
Sheena Harland, Senior Lecturer and Marketing Field Chair, 
Buckinghamshire Business School, Buckinghamshire Chilterns University 
College

“Advertising is now a significant area of academic study from the 
perspective of advertising and marketing, the study of advertisements 
as cultural objects and as commercial art. We now have a product that 
can satisfy student demand for examples of ads and ad campaigns across 
all sectors and all media. As our courses aim to develop professionals 
who will work in advertising and marketing, using a tool that is also 
available to industry gives students experience of products that they 
might encounter as practitioners.”
Matt Holland, Subject Librarian - Bournemouth Media School Academic 
Services, Bournemouth University

“Creative Club has provided students with an invaluable resource that 
has clearly enhanced their abilities to research, interrogate and 
comment upon recent advertising in both the classroom and their 
assignments.”
Stuart Armon, Lecturer in Advertising, Bournemouth Media School, 
Bournemouth University

Further details on how this resource has been used at other 
institutions can be found at 
http://www.jisc.ac.uk/creative_club_news.html.

Maximum flexibility
You can enjoy the benefits of both on-site and remote access (via 
Athens), giving you the freedom to prepare your course materials from 
any location using a computer with an Internet connection. Similarly, 
your students can also use this resource for their work both on and off 
campus.

Take advantage of a no obligation free trial today!
To take advantage of a no obligation 30 day free trial, please contact 
[log in to unmask] Please remember to include Creative Club and / 
or ADSNAPS in the subject line of your email.

If you would like to subscribe to this resource, you should liaise with 
your library / learning resources centre staff. Further details on the 
Creative Club and ADSNAPS resources can be found at 
http://www.jisc.ac.uk/coll_creativeclub.html.

If you have any queries, please let me know.

Yours sincerely

Brian Mitchell
JISC Collections Promotion Manager

Brian Mitchell
Collections Promotion Manager
Joint Information Systems Committee
King's College London
Strand Bridge House
3rd Floor
138-142 Strand
London WC2R 1HH
Tel: +44 (0)20 7848 1736
Fax: +44 (0)20 7848 2939